About Lab Creative

Lab Creative provides a holistic, research-based approach to brand positioning. We focus our design science on visual branding, bridging the gap between what you think you communicate to your clients and what you are actually saying. Our design process offers our clients a unique blend of experience, passion, research skills, and design ability. We don’t just offer design services; we create brand chemistry.

Lab Creative is the organic evolution of Laura K Design. Established in 2004, Laura K Design has provided compelling design services to a wide variety of clients for more than a decade. Lab Creative is far beyond a simple design firm. With the right mix of artistic talent and branding science, Lab Creative allows your story, your audience, and your desired outcome to come together to create the impact your business deserves.

We believe in providing growing companies and entrepreneurs incredible brands they can leverage to take their business to the next level. Whether you are looking for a complete brand redesign or are starting out and looking for a solid foundation to build upon, Lab Creative is your ideal partner to ensure that your brand tells the right story.

Laura Beauparlant
Creative Director + Owner

In my 18 years of being a designer and entrepreneur, I have learned that aligning passion with brand design is the key to success in business. I pride myself in finding fun and creative solutions to help aspiring and established entrepreneurs become happy, fulfilled and prosperous business owners.

My business is built on the solid relationships I have created and fostered with clients and suppliers. More than anything, I am a people person. I love the chemistry I create with the people in my life. The most important element in fostering those relationships is communication. I listen attentively, coach directly, and understand profoundly. Perhaps most importantly, I am easy to reach by phone and email.

I am also an award-winning public speaker, offering inspirational and passion-filled presentations on design and branding to corporate audiences, as well as entrepreneurs and individuals.

Toronto is my home, but the world is my inspiration.

Laura Beauparlant