Category Archives: Insurance and Financial Industry

Counterpoint Financial Branding

Counterpoint Financial is the new name for a firm with the mission of giving clients solutions that will help them now – and especially their families later.  Run by a former investment banker who has done billions of dollars of deals, the firm’s unexpected core purpose is to protect clients and their families from the serious consequences… Read the rest of the post…

Producers Group Rebranding

The principals of Producers Group were in search of a way to articulate their unique point of view, while refining their visual brand to appeal to their target market: high net worth individuals and families. Coin, our brand strategy partner, facilitated a brand foundation with this especially atypical tagline: Same is good.™ As a deliberate challenge… Read the rest of the post…