Category Archives: Logos

Nickel Concepts and Brand Camp

I met Nichol a few months ago when she approached me after I spoke at the Canadian Special Events Expo in Toronto, Ontario. At that time, Nichol didn’t have her own business, let alone a name or brand. She then decided it was the time to take the plunge and start her own Event Planning company!… Read the rest of the post…

Our Favourite Before And After Logo Designs

Nothing makes me happier than going back through our projects and seeing the difference we’ve made to our clients businesses through the redesign of their logo. As I’ve said many times before, your brand isn’t just about your logo….BUT, it is a very important element and getting it wrong can hurt your business more than you… Read the rest of the post…

Creative Business Branding – Leanne Kelly

Leanne Kelly Branding

Creative business branding is something that we love at Lab Creative. It gives us the opportunity to push ourselves and create something amazing. So when Leanne Kelly – a participant in our very first Brand Camp this past June – signed up to have us create her new brand including logo, business cards, brand guidelines and squarespace, we… Read the rest of the post…

The 3 Types Of Logos – Which Is Right For Your Brand?

3 types of logos

When we talk about a company’s brand, for a lot of people, the first thought that comes to mind is the logo. That’s not entirely wrong, since a good logo will reflect the essence of that company. But first you have to understand the personality, position and essence of the business to create a logo… Read the rest of the post…

When Is Rebranding Your Business Necessary?

The Idea Hunter Business Cards

The Idea Hunter Rebranding Back in 2013 The Idea Hunter hired us to redesign their website with branding that was already developed. We created a fun and easy to navigate website for them that worked with the bright and bubbly logo they had. Fast forward to earlier this year when we tackled redesigning the website… Read the rest of the post…

Luxury Travel Business Rebrand

Over the past few years, I have had the opportunity to help fellow colleagues in the wedding industry with their branding. Wedding planners, cake designers, a dj, decor company and more. Shannon, from I luxe Travel, was referred by another industry college I had worked with previously. She felt that her logo and website didn’t truly reflect… Read the rest of the post…

Oma Chiropractic Website Rebranding

Oma Chiropractic website responsive design

I have been a patient of Oma Chiropractic for around 10 years and over the years I’ve worked on a variety of design projects for them. More recently we undertook the larger project of a redesign of the logo and website! The name was changing from just Oma Chiropractic to Oma Chiropractic and Wellness Centre…. Read the rest of the post…

Confectioners Choice Logo and Packaging

The owner of Flour Confections approached us to design their new private label brand called Confectioners Choice. A black and white logo was created to work across the various packaged items. Labels were created for the line of gluten-free cake and cookie mixes, fondant, icing, gum paste etc. Food packaging has a lot of information that is… Read the rest of the post…