COLOUR
CHEMISTRY
3 Easy Steps to Impactful Brand Colours
Colour increases brand recognition by up to 80%…so it's important to get it right.
Colour Chemistry will help you do just that!
HOW IT WORKS
-
1: BRAND PERSONALITY
Before you can develop a meaningful and unique colour palette for your brand, you need to first understand the personality of your brand.
During step 1 of Colour Chemistry, you’ll be taken though the process of developing your brand personality which is fundamental to the look and tone of your brand. -
2: COLOUR PSYCHOLOGY
The colours you choose shape the perception people have of your business. The right colours allow you to authentically represent your brand and create an emotional connection with the clients you want to attract.
In step 2 you will discover the colours best suited to your business based on your brand personality. -
3: MOODBOARD + COLOUR PALETTE
Now that you have defined the personality of your brand and know what colours are best suited to authentically represent it, it’s time to get creative with our third and final step!
You will be guided through the process of creating a unique moodboard and colour palette for your business to help you maintain a consistent image.
When it comes to choosing brand colours, I see five common mistakes that business owners make:
✔ You are choosing a colour just because you "like it"
✔ You are being vague about the colours you choose (example: instead of your brand colour being just "dark blue", get specific with your hex colours)
✔ You are not digging into colour psychology to mindfully choose colours that represent your brand
✔ You are not using colour consistently across your website, social media, and everywhere else
✔ You are following what others are using in your industry
Have you found yourself making any of the mistakes above? Then Colour Chemistry is for you!
You’ll create a moodboard and colour palette for your business like the examples below.
IMAGINE…
Having a consistent look to your brand that is easily recognizable.
Knowing that you chose colours that authentically represent your brand.
Standing out in your industry.
Knowing how to act, dress, write and speak in a way that aligns with you and your brand.
Stand out and make your mark with a meaningful and impactful colour palette.
Hi, I’m Laura Beauparlant
Hi! I’m Laura Beauparlant – an award-winning speaker, author, branding expert, and the founder of Lab Creative.
In my more than two decades as a designer and eighteen as an entrepreneur, I’ve learned that it takes more than just being really good at what you do to start and run a successful business.
Through my signature, three-step process I help growth-minded entrepreneurs understand and leverage their ‘magic’ to create authentic, memorable and impact driven legacy brands.
