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Integrated Financial Strategies

Company Founder Mark Levine operates with the highest level of integrity and prides himself on service excellence, attention to detail and prompt and professional responses to client inquiries. Put simply, his brand stands out – and it deserves a visual identity with a matching level of distinctiveness from the rest of the insurance industry.

Working in conjunction with Coin Branding, we created multiple elements for this project, including a logo, website, letterhead, business card, envelopes, folder, note pad and brand style guide.

With its two overlapping shapes, the logo conveys the Integrated fashion in which this company works with its clients, reinforced by integrating the company name into the graphic. The approach is modern and bold, while still appealing to a high-end audience.

The graphic from the logo was brought to life throughout all marketing materials, both visually and in tactile form ­– for example, as rounded corners on the business cards.