The Good Partnership
CASESTUDY: REBRANDING
PROJECT DETAILS:
Brand Foundation
Colour Palette
Logo Design
Social Media Graphics
Stationery Design
Brand Guidelines
Brand Strategy
Cindy Wagman, the founder of The Good Partnership, had never been proud of her brand. She decided she needed bolder language and visual brand would resonate more deeply with her, her team and with their dream clients.
She wanted a brand that was more reflective of what they do and how they are different. She got her whole team involved in Brand Camp in order to make sure that everyone was a part of the process and believed in the end result.
Take a look at our before and after of the Good Partnership brand on the blog here.
The Good Partnership: Key Messaging
BRAND ESSENCE
Fundraising evolution. Empowering change.
BRAND POSITION
We help small nonprofits flourish by supporting their fundraising so they can focus on changing the world.
BRAND PERSONALITY
Bold | Authentic | Empathetic | Approachable | Fun | Insightful | Leader
WHY STATEMENT
Fundraising is our gift. We love it, not just for its transformative power to change the world, but because it feels really good to mobilize people for change.
I didn’t realize what my brand was missing until I had it, thanks to Laura and her team at Lab Creative. As a small business, I had tried bootstrapping my brand, logo, etc. and it just never felt right. I was never proud of it.
I invested in Brand Camp and having Lab Creative design our new brand and I couldn’t be happier!
Cindy Wagman, Founder | The Good Partnership
