Sometimes what’s comfortable and familiar isn’t what’s best for business. The Idea Hunter’s motto is, “We don’t DO ordinary!” Yet their branding wasn’t delivering the same message. It was time for The Idea Hunter’s brand chemistry to be as fashion forward and visually exciting as their line of business.
We worked for some time with the company’s well-established colourful brand that featured a fun suitcase. They had used the same logo and design for years, so they felt safe and comfortable with it. As time went on, however, it became apparent that their cute design didn’t suit their cutting edge vision and services. (see our blog for the before and after)
The company offers an exclusive roster of musical experiences, live performance art, dance, DJs, bands, magic, circus, strolling entertainers, photo booths, brand ambassadors, and cultural and technology acts. With such an exciting operation, they needed their brand to harness the same magic that they offer their clients.
Lab Creative guided The Idea Hunter’s brand to evolve from its bright and fun origins to a new sleek and sophisticated, black and white showcase for their exclusive entertainment services for high-profile clients. Their logo, website and marketing are now anything but ordinary and deliver the same edgy, confident wow-factor The Idea Hunter is known for.