…and how simplicity is the key.
Have you ever been in a position where you were on the phone with someone or on their website and you felt so overwhelmed with the options being presented that you found yourself shutting down?
I know this happens to me when I’m overwhelmed. This happens to all of us, whether you realize it or not.
So what can you do to prevent it from happening?
Keep reading to learn 3 ways you are overwhelming your dream clients and how simplicity is the key.
1. Too many words and not enough structure
We are inundated with words every day. I heard the number is around 100,000. That’s A LOT of words. So why are more people not taking a simple approach to language?
Whether on your website or over the phone, make sure you have a concise way you describe what you do. Draw a clear map (figuratively speaking) so people understand the journey.
You want people to feel crystal clear on what you do, why you do it and ultimately what’s in it for them.
Less is more!
2. Not having a clearly defined step-by-step process
One of the most viewed pages on our website is our process page. Why? Because people are desperate to understand what it will take to get from point A to point B. They want and need a clear roadmap.
Our process is 4 steps and always starts in the same place. There are a few variables along the way, but we don’t deviate from our process and how we provide our services.
So we won’t be right for everyone, and that’s okay. But we will be right for the RIGHT clients. Our dream clients.
A simple offering that is well thought out and tailored is more powerful and attractive than doing a bit of everything.
3. Talking more than listening
When you get on the phone with a potential client your job is to listen more than you talk. Ask thoughtful questions and listen to their answers before telling them how you can help.
Understanding their challenges is important in order to mirror the language they use and tailor your words to their needs.
They will feel heard and understood and this is a great way to build trust even in a short phone call.
Did you love these insights and want to know more?
I would love for you to join me for an event I’m hosting on February 20th in Toronto!
The focus is on Branding Mistakes and How to Cure Them.
There will also be an opportunity to mastermind with other like-minded entrepreneurs. You’ll have time to talk about your business and what you need help with in order to get insights or connections from the other attendees.
It will be a great opportunity to connect with new people and share your superpower!