Our Formula for Success

Lab Creative is your catalyst in creating an overall brand vision that shares your brand story and informs what people think of you. Our unique Brand CampTM method allows us to get to know you, what you stand for, and why and how you do what you do. You gain clarity and confidence, and we gain a deeper understanding of you and your business; allowing us to create a visual brand that truly represents you and attracts the right clients.

Define

Lab Creative’s process starts with your brand discovery through our Brand CampTM method in our online course or in one-on-one sessions. We help you create your unique Brand Foundation that identifies your target audience, clarifies what makes you different and why you do what you do, develops your brand benefits, personality and, ultimately, your position and essence. These findings provide a clear brand direction.

Design

Lab Creative’s design phase is the heart of our process. It is where we bring your brand to life visually; from your logo to your website and everything in-between. We ensure that the direction for the design of your brand is something you’ll love and be proud to share. Our design process helps us create a strong, memorable brand that tells your story and appeals to your ideal target clients.

Apply

In this phase of the Lab Creative process, we provide you with all brand elements required to take your business to the next level; your Brand Foundation document (which informs the content and client experience) and the brand guidelines (which supports all your visuals). You will also receive your logo files, print ready stationery and social media graphics. Our goal is to empower you to be your best brand advocate.

Support

Lab Creative provides our clients with three months of brand coaching support as they launch their new business or rebrand for an existing business. Following that, we offer a monthly plan for ongoing support. You can also come back at any time for additional design work as you build your business.