Our Formula for Success

Lab Creative is your catalyst in creating an overall brand vision that share your brand story and informs what people think of you. Our unique brand science process allows us to get to know you, what you stand for, and why and how you do what you do. Our understanding of you and your business allows us to create a brand that truly represents you and attracts your ideal clients.


Lab Creative’s proven process starts with your brand discovery through our online course Brand Camp or in one-on-one sessions. We help you create your unique Brand Science that identifies your target audience, clarifies what makes you different, developes your brand benefits, personality and, ultimately, your position and essence. These findings provide a clear brand direction.


Lab Creative’s design phase is the heart of our process. It is where we bring your brand to life visually; from your logo to your website and everything in-between. We ensure that the direction for the design of your brand is something you’ll love and be proud to share. Our design process helps us create a strong, memorable brand that tells your story and appeal to your ideal target clients.


In this phase of the Lab Creative process, we provide you with all brand elements required to take your business to the next level; your Brand Science document (which informs the content and client experience) and the brand guidelines (which supports all your visuals). You will also receive your logo files, print ready stationery and social media graphics. Our goal is to empower you to be your best brand advocate.


Lab Creative provides our clients with two months of brand coaching support as they launch their new business or rebrand for an existing business. Following that, we offer a monthly plan for ongoing support.  You can also come back at any time for additional design work as you build your business.