About Lab Creative

At Lab Creative, we focus our design science on bridging the gap between what you think you communicate to your clients and what you are actually saying. Our branding and design process offers our clients a unique blend of experience, personality, and style. We don’t just offer design services; we create brand chemistry.

Lab Creative Branding and Design Studio Toronto Ontario

Lab Creative is far beyond a simple design firm. We bring your story, your audience, and your desired outcome together to create the impact your business deserves.

We believe in providing growing companies and entrepreneurs incredible brands they can leverage to take their business to the next level. Whether you are looking for a complete brand redesign or are starting out and looking for a solid foundation to build upon, Lab Creative is your ideal partner to ensure that your brand tells the right story.

Laura Beauparlant
Founder + Creative Director + Branding Expert + Speaker

In my over 20 years as a designer and 16 years as an entrepreneur, I have learned that it takes way more than just being really good at what you do to start and run a successful business.  And because of that, my mission is to help ambitious entrepreneurs create strong, memorable brands that attract the right clients. I pride myself in finding fun and creative solutions to help aspiring and established entrepreneurs become happy, confident and prosperous business owners.

My business is built on the solid relationships I create and foster. At the end of the day, I am a people person. I love the chemistry I create with the people in my life and the most important element in fostering those relationships is communication. I listen attentively, coach directly, and understand profoundly.

I am also an award-winning public speaker, offering inspirational and passion-filled presentations on branding and design to small business owners and entrepreneurs.

Toronto is my home, but the world is my inspiration.

Laura Beauparlant

Maria Saenz
Graphic Designer

I’m a well-caffeinated graphic designer, hand letterer and travel enthusiast. I received my BFA in Graphic Design from the University of Louisiana at Lafayette. My diverse cultural background and enthusiasm for travel have allowed me many opportunities to experience different trends all over the world and use them to influence and inspire my work. 

It all started when I was a kid. My dad was always an entrepreneur with a lot of crazy ideas for businesses, and I had this undying love for art and design. So every new business idea he had meant tons of fun design work for me. (Young-girl-drawing-type of design, but it did the job). I fell in love with the entire process: from brainstorming the first hint of an idea and concept to the process of making it come to life. 

Maria Saenz