About Lab Creative

We focus our design science on visual branding, bridging the gap between what you think you communicate to your clients and what you are actually saying. Our design process offers our clients a unique blend of experience, personality, and design ability. We don’t just offer design services; we create brand chemistry.

Lab Creative Branding and Design Studio Toronto Ontario

Lab Creative is the organic evolution of Laura K Design. Established in 2004, Laura K Design has provided design services to a wide variety of clients for more than a decade. Lab Creative is far beyond a simple design firm. With the right mix of artistic talent and branding science, Lab Creative allows your story, your audience, and your desired outcome to come together to create the impact your business deserves.

We believe in providing growing companies and entrepreneurs incredible brands they can leverage to take their business to the next level. Whether you are looking for a complete brand redesign or are starting out and looking for a solid foundation to build upon, Lab Creative is your ideal partner to ensure that your brand tells the right story.

Laura Beauparlant
Owner + Creative Director + Branding Expert + Speaker

In my 20 years as a designer and entrepreneur, I have learned that aligning purpose with brand design is the key to success in business. I pride myself in finding fun and creative solutions to help aspiring and established entrepreneurs become happy, confident and prosperous business owners.

My business is built on the solid relationships I have created and fostered with clients and suppliers. At the end of the day, I am a people person. I love the chemistry I create with the people in my life and the most important element in fostering those relationships is communication. I listen attentively, coach directly, and understand profoundly.

I am also an award-winning public speaker, offering inspirational and passion-filled presentations on branding and design to small business owners and solo entrepreneurs.

Toronto is my home, but the world is my inspiration.

Laura Beauparlant

Maria Saenz
Graphic Designer

I’m a well-caffeinated graphic designer, hand letterer and a travel enthusiast. I received my BFA in Graphic Design from the University of Louisiana at Lafayette. My diverse cultural background and enthusiasm for travel has allowed me many opportunities to experience different trends all over the world and use them to influence and inspire my work. 

It all started when I was a kid. My Dad was always an entrepreneur with a lot of crazy ideas for businesses, and I had this undying love for art and design. So every new business idea he had meant tons of fun designing work for me. (Young-girl-drawing-type of design, but they did the job). I fell in love with the entire process: from brainstorming the first hint of an idea and concept to the process of making it come to life. 

Maria Saenz