AFTER DESIGN

Congratulations! It’s time to roll out your visual rebrand to the world. Here’s a list of things to do to put your stunning new visuals to work right away and guidance on amplifying your new brand.

  • For each of your social media platforms, update the profile image and the cover/timeline image that we created for you. Each platform has different dimensions so be sure to use the correct file for each. If you are unsure - reach out to Maria! Scroll down to see examples.

  • Update your colour palette and fonts in in your email marketing platform to match your new brand. This is all located in your Brand Guidelines document.

    Upload your new logo, signature and social media links.Review your new templates on Canva that we have created and take them for a spin!

    We’ve added in the designs, colours and fonts, all you have to do is create the content!

  • Now that your new brand is complete - it’s time to show it to the world!

    Along with your new brand, we have created launch posts for you to share on social media. Here is how we suggest using them share your key messaging and new visual brand!

    1 . New Logo Reveal
    T
    ell the story behind the design and share your excitement

    2. Why Statement
    Use a photo of you with your why statement - let people get to know you

    3. Your Brand Essence/Tagline
    Share your new tagline and the meaning behind it

    4. Connect
    Post a short video of you connecting to your new audience (2-3 minutes)

    5. Your Brand Position 
    Share your brand position and let people know what you stand for, what makes you different and how you want to be known.

    6. Invitation
    Share a photo of you with an invitation to work together - ie. sign up for a webinar, book a call, download a lead magnet

    Suggestion: post twice a day over 3 days

  • Now it’s time to email your list and let them know about the change. Make sure to include the following:

    • Announce the new brand to your audience

    • Show logo, brand essence 

    • Connect with your audiences - their values and challenges

    • Share the benefits of working with you and the transformation you offer

    • Invite people to follow you on social media

    • Let them know what is to come.

    Scroll down to see an example of what I sent when I rebranded.

  • Follow the same format as the email to your list to keep this easy! Make sure to include the following:

    • Announce new brand to your audience

    • Show logo, brand essence and tagline

    • Connect with your audiences - their values and challenges

    • Share the benefits of working with you and the transformation you offer

    • Invite people to follow you on social media, sign up for mailing list

    • Let them know what is to come.

    EXAMPLE

  • Now it’s time to create a content plan for the next 90 days

    Outline all of the ways that you can show up over the next 3 months to share your brand story, your foundation, and your essence in such a way to attract ideal clients and promote your offers. Download the year planner and the monthly/weekly planner below.

    YEAR OVERVIEW

    MONTHLY/WEEKLY PLAN

    Watch the instructional video below

Instagram profile picture

Instagram profile page of labcreativeinc, showing profile picture with colorful "Lab Creative" logo, 1,295 posts, 2,609 followers, 2,225 following. Bio reads: Lab Creative | Branding + Design. Creating Brand Chemistry. Build a legacy brand and ignite a revolution! Contains link to linktr.ee/labcreativeinc."

Facebook page profile and cover picture:

Facebook page cover for Lab Creative with black-and-white photo of Laura Beauparlant and text saying "Build a legacy brand and ignite a revolution." The Lab Creative logo is displayed below with social media statistics and action buttons.

LinkedIn business profile and cover:

LinkedIn profile for Lab Creative Inc displaying the company's logo, a black and white image of Laura Beauparlant and the text: "Build a legacy brand and ignite a revolution." The profile shows 78 followers and a button to follow the page.

LinkedIn personal cover and photo

LinkedIn profile page featuring a person identified as Laura Beauparlant. The header image shows a person in a pink outfit speaking on stage during an event. The profile states they are a keynote speaker and brand strategist from Toronto, Canada, with affiliations to Lab Creative Inc and Sheridan College.

I have chosen to use a photo of me speaking on a stage for my cover image.

X cover and profile photo

Twitter profile page displaying a black and white cover photo and the text 'Build a legacy brand and ignite a revolution.' The profile picture features the Lab Creative logo. The profile belongs to Laura Beauparlant, a keynote speaker and branding expert based in Toronto, Ontario."

Email announcing our rebrand.

Email-template.jpg

Video walking your though planning your content.

Need help? Send a message on WhatsApp or book a 15 minute chat with me here.