Author Archives: Laura

The Evolution of the Toronto Raptors Brand

We the north - Toronto Raptors NBA champions

And why they are the most important brand in Canada [UPDATE: WE WON!! THE TORONTO RAPTORS WON THE NBA CHAMPIONSHIP] At the time I write this post – our entire country awaits game 6 of the NBA Championship with the Toronto Raptors and the Warriors. So basically Canada is closed. Don’t call, don’t text…because we… Read the rest of the post…

3 Key Ingredients for Business Success

    | “The way to get started is to quit talking and begin doing.” – Walt Disney In my 15 years as an entrepreneur I’ve learned a few things about running a small business. And I’m still learning. In fact, I’ve probably learned more in the past 3 years than all the previous years combined…. Read the rest of the post…

Our Favourite Before And After Logo Designs

Nothing makes me happier than going back through our projects and seeing the difference we’ve made to our clients businesses. Helping them gain confidence and clarity around the essence of their brand and then expressing it through design (i.e. their logo, social media, website etc…). As I’ve said many times before, your brand isn’t just about… Read the rest of the post…

Is your brand lacking the essence of YOU?

Kerrageous logo before and after

Have I told you how much I love our clients? We really do get to work with THE best, most fun and interesting people. And working with Catherine Kerr of Kerrageous was no different. She is a firecracker of a woman. Big hair, big smile, big voice and an even bigger heart! Catherine came to… Read the rest of the post…

Why Your Reputation IS Your Brand

Laura Beauparlant

If your brand is what people believe about you, then your reputation truly IS your brand. It’s how you make people feel, the impression you leave them with and the trust you build. I’ve understood this concept for years and through my book, speaking and Brand Camp, I share this very simple tip with every entrepreneur… Read the rest of the post…

Make IT Happen

Laura Beauparlant Keynote speaker Love Mexico Conference

I believe that life is what you make of it. It’s not what happens to you – it’s how you react and what you learn that matters. It’s what you make happen. Nine years ago I won a motivational speaking competition (I shared my story of strength and determination after a serious car accident at… Read the rest of the post…