Author Archives: Laura

How A Plane Trip Gave Me A New Perspective

Last Sunday I had an EPIC day! It had nothing to do with business or branding and yet, it somehow made me think about these things. Ahhh, the life of an entrepreneur! Let me explain… My dad is a pilot who built his own small single engine 4 seater airplane. Yes, you read that right…he… Read the rest of the post…

Nickel Concepts and Brand Camp

I met Nichol a few months ago when she approached me after I spoke at the Canadian Special Events Expo in Toronto, Ontario. At that time, Nichol didn’t have her own business, let alone a name or brand. She then decided it was the time to take the plunge and start her own Event Planning company!… Read the rest of the post…

Are Business Cards Dead?

I had to share a story about something that happened to me last week…and yes it does relate to business cards! I went to a great networking event on Wednesday evening and met many new people and reconnected with others I had met at a previous event a few months ago. One of the women said she… Read the rest of the post…

Why Event Branding Matters

Why Event Branding Matters

What is it about planning an event that throws even the most confident entrepreneur right back to childhood fears? All of our insecurities tend to pop up. What if no one comes? Or worse yet, what if no one has any fun? What if they don’t like the food, or the theme, or the venue?… Read the rest of the post…

A Brand Camp Success Story.

Vibrant Work Rebranding

We created the branding for Vibrant Workplace Strategies 7 years ago and last year the owner was ready for a change and fresh perspective on her business and its direction. She attended Brand Camp last fall and over the 2 days at this in person workshop, she gain valuable insight and clarity on her direction. Here’s what she… Read the rest of the post…

Social Media Graphic Sizing Guide 2017

Social Media Graphic Sizing Guide 2017

UPDATE: Facebook, Twitter and Linkedin recently changed their profile images to circles so our information below has been updated to reflect this. Creating the various graphics needed across all of your social media platforms can be tedious and confusing so we’ve created this easy to follow and up-to-date guide for 2017. At the bottom of the… Read the rest of the post…

5 Design Trends for 2017

5 Design Trends for 2017

At Lab Creative, we often talk about how Brand Design needs to be timeless and consistent, but that never means it has to stay stagnant. Design trends change and evolve, much like business itself, and your brand can always benefit from watching and understanding current design trends to see if they are relevant to you… Read the rest of the post…

Pinterest: How To Create A Mood Board For Your Branding

People often ask me how we get started when designing a client’s logo and that process has evolved quite a bit over the years. First, we spend time getting to know our clients through our Brand Science process or at Brand Camp, which gives us a strong understanding of their business and branding direction. But… Read the rest of the post…