The Importance of Colour

pantone colours for your brand

Why choosing the right colours is essential for your brand. “I recently painted a room in my house the palest shade of blush pink. I call it The Happy Room. Why? Because the colour of the room just makes me happy!” – Laura Colour is an important element of life, and we are all deeply… Read the rest of the post…

From International Speaker to the Emergency Room

Laura Beauparlant International Keynote Speaker

Have you ever had one of those weeks where you felt like a total rock star? Everything in your business and life is going your way and you are feeling great and powerful? I had one of those a couple of weeks ago. I went from speaking at a conference in Niagara Falls, to London,… Read the rest of the post…

Level Up Your Brand

Fun Love Photography logo Before and After

Some rebrands we work on are extremely dramatic. Like Luxury Transitions or Bearing, while others are more of an evolution, like the one we did for Fun Love Photography. We’ve been working with Heather from Fun Love Photography for quite awhile now and you might recognize her work. She has not only photographed us, but many… Read the rest of the post…

Does your title define you?

Laura Beauparlant - How do you define yourself?

Do you consider yourself an entrepreneur, a business owner, a freelancer, a solopreneur, a mompreneur? Did you ever think that people might define how they see you by how you refer to yourself? Years ago, I remember telling someone about my business and when they found out I worked alone and from home, they said… Read the rest of the post…