If your brand is what people believe about you, then your reputation truly IS your brand. It’s how you make people feel, the impression you leave them with and the trust you build. I’ve understood this concept for years and through my book, speaking and Brand Camp, I share this very simple tip with every entrepreneur… Read the rest of the post…
And why it must be high quality, authentic and current. Does your headshot look like you? Does it express the essence of you authentically? Many people I meet or work with don’t have a high quality, flattering or event current photograph of themself. I’m not saying you need a new photo every year, but if… Read the rest of the post…
Last night my husband Philippe and I went to see The Mark Lalama Trio play at the Dakota Tavern in Toronto. (If you’ve never been, you really should try to catch a show there – it’s the most charming basement in the city!) Part way into the evening I knew I needed to write about… Read the rest of the post…
It’s hard to believe another year is almost done! 2018 has been a great one for me – both personally and professionally. I hope it has been an amazing year for you and that you are looking forward to 2019 as much as I am! As I reflect on my year, I took a look… Read the rest of the post…
I believe that life is what you make of it. It’s not what happens to you – it’s how you react and what you learn that matters. It’s what you make happen. Nine years ago I won a motivational speaking competition (I shared my story of strength and determination after a serious car accident at… Read the rest of the post…
When it comes to rebranding your business, the thought of changing the messaging and design can be overwhelming. Where do you start? What do you need? Who do you hire? All good questions to ask yourself before embarking on this journey. Many people think they need to start with a new logo or a new website,… Read the rest of the post…
Yesterday was a significant day in my life. On November 12th, 1995 – 23 years ago – I was hit by a drunk driver and my life was changed forever. Last night, at the exact time of the crash all those years ago, I celebrated by doing a power yoga class with my amazing instructor… Read the rest of the post…
And why it’s so important to your brand. Hindsight is a remarkable thing. I didn’t realize that typography class back in college would be a defining factor in my career. In first year, we had to hand draw Helvetica and Baskerville and I remember doing it and thinking – why am I doing this? In… Read the rest of the post…
Why choosing the right colours is essential for your brand. “I recently painted a room in my house the palest shade of blush pink. I call it The Happy Room. Why? Because the colour of the room just makes me happy!” – Laura Colour is an important element of life, and we are all deeply… Read the rest of the post…
Have you ever had one of those weeks where you felt like a total rock star? Everything in your business and life is going your way and you are feeling great and powerful? I had one of those a couple of weeks ago. I went from speaking at a conference in Niagara Falls, to London,… Read the rest of the post…