Things I learned about running my business in 2017 2017 has been an exciting and challenging year and it’s hard to believe it is almost over. I’ve learned so much about myself and about running my business (despite the fact that I’ve been an entrepreneur for close to 14 years) and I wanted to share the top… Read the rest of the post…
Develop a brand that takes you from generic to remarkable In the 14 year since I started my business I’ve had my share of amazing and challenging clients. But everyone once in a while a client comes along that has a way of reminding me why I do what I do and helps me to… Read the rest of the post…
The world has been changing quickly and as a business owner, you have to keep up with where things are headed. You can’t stick your head in the sand and hope for the best. What I’ve seen is that the client experience will be a dominating factor in business. But what does that mean? It means… Read the rest of the post…
And don’t be afraid to share it. I actually have quite strong opinions. But I’m also not a boat rocker. I’m a “try to make everyone happy” kind of person and I avoid conflict like the plague in both my personal and professional life. But what I’ve realized, in business anyway, is that people really… Read the rest of the post…
Last Sunday I had an EPIC day! It had nothing to do with business or branding and yet, it somehow made me think about these things. Ahhh, the life of an entrepreneur! Let me explain… My dad is a pilot who built his own small single engine 4 seater airplane. Yes, you read that right…he… Read the rest of the post…
I met Nichol a few months ago when she approached me after I spoke at the Canadian Special Events Expo in Toronto, Ontario. At that time, Nichol didn’t have her own business, let alone a name or brand. She then decided it was the time to take the plunge and start her own Event Planning company!… Read the rest of the post…
I had to share a story about something that happened to me last week…and yes it does relate to business cards! I went to a great networking event on Wednesday evening and met many new people and reconnected with others I had met at a previous event a few months ago. One of the women said she… Read the rest of the post…
What is it about planning an event that throws even the most confident entrepreneur right back to childhood fears? All of our insecurities tend to pop up. What if no one comes? Or worse yet, what if no one has any fun? What if they don’t like the food, or the theme, or the venue?… Read the rest of the post…
We created the branding for Vibrant Workplace Strategies 7 years ago and last year the owner was ready for a change and fresh perspective on her business and its direction. She attended Brand Camp last fall and over the 2 days at this in person workshop, she gain valuable insight and clarity on her direction. Here’s what she… Read the rest of the post…
UPDATE: Facebook, Twitter and Linkedin recently changed their profile images to circles so our information below has been updated to reflect this. Creating the various graphics needed across all of your social media platforms can be tedious and confusing so we’ve created this easy to follow and up-to-date guide for 2017. At the bottom of the… Read the rest of the post…