For years I worked by myself in my home office. It worked for a long time…until it didn’t. I got lonely, bored and uninspired. Sound familiar?I am an extrovert and need people around me. I need their positive energy (emphasis on the positive). I’ll be honest, it took me almost 40 years to realize the effect other… Read the rest of the post…
Cheryl Byrne is a former senior executive, CEO and board chair who has transitioned into a leadership consultant and executive coach. Cheryl signed up for Brand Camp earlier this year – After 3 years in business – with the object of refining her brand messaging. And we are thrilled with the outcome of her hard work,… Read the rest of the post…
That’s all the time you have to make an impression. Are you making a good one? Years ago I met a wedding planner at a trade show and very shortly after meeting her I thought “I’d never hire this person to plan my wedding”. (Don’t worry I didn’t say this out loud!) But it did… Read the rest of the post…
Trying to be all things to all people? Your focus might be right infront of you…but you’re missing it. We are all too close to our business to see what is obvious to others. Many of us entrepreneurs spent most of our time in a bit of a bubble and we can’t be objective. We… Read the rest of the post…
You know your brand needs something, but you’re just not sure what it is. That was the case for Cindy, founder of The Good Partnership. She’d been bootstrapping her business since day 1 and hadn’t invested much in the brand development and design. It got her started, but she wasn’t particularity proud of it. Now,… Read the rest of the post…
Before undertaking a rebrand, you first must get clear on the direction you want for your business. Do you know how big you want to grow, what kinds of clients you want to serve and the place you want to stake in your industry? During the branding process we go through with our clients, sometimes… Read the rest of the post…
April 1st is a significant date in my life and business. For starters, my husband proposed to me on that day 15 years ago. We often joke that it is the longest running April Fools joke going. But seriously, we couldn’t be crazier about each other! As for business, on April 1st, 2016, I officially… Read the rest of the post…
As an entrepreneur, a mom, a speaker and professor – my attention is needed in many different places on any given day. At times I feel like I can’t focus on a task because my brain is thinking about all the other things I need to do. Does that ever happen to you? I’ve realized… Read the rest of the post…
Last year I decided that I wanted to help create the next generation of designers. I LOVE typography and was thrilled when an opportunity came up for me to teach this subject at George Brown College here in Toronto. I’m now into my second semester and I have to say that learning the curriculum and… Read the rest of the post…
It’s never too late for a Brand Update. I first met Dr. Lisa Watson several years ago when she became my naturopath at Oma Chiropractic. She is amazing at what she does and I love her approach to my healthcare. (She also happens to have been voted Now Magazine’s Readers Choice – 2017 Best Doctor.)… Read the rest of the post…