Some rebrands we work on are extremely dramatic. Like Luxury Transitions or Bearing, while others are more of an evolution, like the one we did for Fun Love Photography. We’ve been working with Heather from Fun Love Photography for quite awhile now and you might recognize her work. She has not only photographed us, but many… Read the rest of the post…
Do you consider yourself an entrepreneur, a business owner, a freelancer, a solopreneur, a mompreneur? Did you ever think that people might define how they see you by how you refer to yourself? Years ago, I remember telling someone about my business and when they found out I worked alone and from home, they said… Read the rest of the post…
For years I worked by myself in my home office. It worked for a long time…until it didn’t. I got lonely, bored and uninspired. Sound familiar?I am an extrovert and need people around me. I need their positive energy (emphasis on the positive). I’ll be honest, it took me almost 40 years to realize the effect other… Read the rest of the post…
Cheryl Byrne is a former senior executive, CEO and board chair who has transitioned into a leadership consultant and executive coach. Cheryl signed up for Brand Camp earlier this year – After 3 years in business – with the object of refining her brand messaging. And we are thrilled with the outcome of her hard work,… Read the rest of the post…
That’s all the time you have to make an impression. Are you making a good one? Years ago I met a wedding planner at a trade show and very shortly after meeting her I thought “I’d never hire this person to plan my wedding”. (Don’t worry I didn’t say this out loud!) But it did… Read the rest of the post…
Trying to be all things to all people? Your focus might be right infront of you…but you’re missing it. We are all too close to our business to see what is obvious to others. Many of us entrepreneurs spent most of our time in a bit of a bubble and we can’t be objective. We… Read the rest of the post…
You know your brand needs something, but you’re just not sure what it is. That was the case for Cindy, founder of The Good Partnership. She’d been bootstrapping her business since day 1 and hadn’t invested much in the brand development and design. It got her started, but she wasn’t particularity proud of it. Now,… Read the rest of the post…
Before undertaking a rebrand, you first must get clear on the direction you want for your business. Do you know how big you want to grow, what kinds of clients you want to serve and the place you want to stake in your industry? During the branding process we go through with our clients, sometimes… Read the rest of the post…
April 1st is a significant date in my life and business. For starters, my husband proposed to me on that day 15 years ago. We often joke that it is the longest running April Fools joke going. But seriously, we couldn’t be crazier about each other! As for business, on April 1st, 2016, I officially… Read the rest of the post…
As an entrepreneur, a mom, a speaker and professor – my attention is needed in many different places on any given day. At times I feel like I can’t focus on a task because my brain is thinking about all the other things I need to do. Does that ever happen to you? I’ve realized… Read the rest of the post…