Find your niche

Luxury Transitions Logo and tagline

Trying to be all things to all people? Your focus might be right infront of you…but you’re missing it. We are all too close to our business to see what is obvious to others. Many of us entrepreneurs spent most of our time in a bit of a bubble and we can’t be objective. We… Read the rest of the post…

What is your brand missing?

You know your brand needs something, but you’re just not sure what it is. That was the case for Cindy, founder of The Good Partnership. She’d been bootstrapping her business since day 1 and hadn’t invested much in the brand development and design. It got her started, but she wasn’t particularity proud of it. Now,… Read the rest of the post…

Does your brand match your business direction?

Health Over All Moodboard and Logo

Before undertaking a rebrand, you first must get clear on the direction you want for your business. Do you know how big you want to grow, what kinds of clients you want to serve and the place you want to stake in your industry? During the branding process we go through with our clients, sometimes… Read the rest of the post…

Revolutionizing my business

Laura Beauparlant - Founder Lab Creative

April 1st is a significant date in my life and business. For starters, my husband proposed to me on that day 15 years ago. We often joke that it is the longest running April Fools joke going. But seriously, we couldn’t be crazier about each other! As for business, on April 1st, 2016, I officially… Read the rest of the post…

Filling The Well

Laura Beauparlant Filling the well in mexico

As an entrepreneur, a mom, a speaker and professor – my attention is needed in many different places on any given day. At times I feel like I can’t focus on a task because my brain is thinking about all the other things I need to do. Does that ever happen to you? I’ve realized… Read the rest of the post…

What Teaching Has Taught Me

Laura Beauparlant teaching

Last year I decided that I wanted to help create the next generation of designers. I LOVE typography and was thrilled when an opportunity came up for me to teach this subject at George Brown College here in Toronto. I’m now into my second semester and I have to say that learning the curriculum and… Read the rest of the post…

From Burnt Out To Fired Up

Dr. Lisa Watson, ND Logo

It’s never too late for a Brand Update. I first met Dr. Lisa Watson several years ago when she became my naturopath at Oma Chiropractic. She is amazing at what she does and I love her approach to my healthcare. (She also happens to have been voted Now Magazine’s Readers Choice – 2017 Best Doctor.)… Read the rest of the post…

Isaacson Financial Rebranding

Custom Stationery design

Working in partnership with Coin Branding, we created the logo, stationery and website for Isaacson Financial. Specializing in Family Enterprise, principal Alan Isaacson offers a high level of skill and experience dealing with the intricacies of succession planning for family businesses. Their vision is “For Canadian family businesses to be successfully passed on to the next… Read the rest of the post…

Levine Financial Group

Levine Financial Group Stationery

Levine Financial Group has one of the clearest, and strongest, brand positions in the insurance industry: Saving Physicians money on their insurance™. The company’s director, Elliott Levine, was looking for a refresh of his visual brand and website in particular. We were engaged for this project, in conjunction with Coin Branding. To demonstrate in the logo… Read the rest of the post…

Coin Branding

Coin Branding President, Andris Pone has been a strategic partner to Lab Creative (formerly Laura K Design) since 2005.  For Coin we created the simple yet bold logotype design and paired it with a red and grey colour band that was integrated with a wide array of print and online materials.   These include business… Read the rest of the post…