When it comes to rebranding your business, the thought of changing the messaging and design can be overwhelming. Where do you start? What do you need? Who do you hire? All good questions to ask yourself before embarking on this journey. Many people think they need to start with a new logo or a new website,… Read the rest of the post…
Yesterday was a significant day in my life. On November 12th, 1995 – 23 years ago – I was hit by a drunk driver and my life was changed forever. Last night, at the exact time of the crash all those years ago, I celebrated by doing a power yoga class with my amazing instructor… Read the rest of the post…
And why it’s so important to your brand. Hindsight is a remarkable thing. I didn’t realize that typography class back in college would be a defining factor in my career. In first year, we had to hand draw Helvetica and Baskerville and I remember doing it and thinking – why am I doing this? In… Read the rest of the post…
Why choosing the right colours is essential for your brand. “I recently painted a room in my house the palest shade of blush pink. I call it The Happy Room. Why? Because the colour of the room just makes me happy!” – Laura Colour is an important element of life, and we are all deeply… Read the rest of the post…
Have you ever had one of those weeks where you felt like a total rock star? Everything in your business and life is going your way and you are feeling great and powerful? I had one of those a couple of weeks ago. I went from speaking at a conference in Niagara Falls, to London,… Read the rest of the post…
Does you brand make people feel like they already know you, that they can trust you and that they can believe in your skills? Does it invite your potential clients to reach out? That’s exactly what Dr. Maria Papasodaro from Nature’s Touch Naturopathic Clinic wanted to do. After a number of years raising her young children,… Read the rest of the post…
Some rebrands we work on are extremely dramatic. Like Luxury Transitions or Bearing, while others are more of an evolution, like the one we did for Fun Love Photography. We’ve been working with Heather from Fun Love Photography for quite awhile now and you might recognize her work. She has not only photographed us, but many… Read the rest of the post…
Do you consider yourself an entrepreneur, a business owner, a freelancer, a solopreneur, a mompreneur? Did you ever think that people might define how they see you by how you refer to yourself? Years ago, I remember telling someone about my business and when they found out I worked alone and from home, they said… Read the rest of the post…
For years I worked by myself in my home office. It worked for a long time…until it didn’t. I got lonely, bored and uninspired. Sound familiar?I am an extrovert and need people around me. I need their positive energy (emphasis on the positive). I’ll be honest, it took me almost 40 years to realize the effect other… Read the rest of the post…
Cheryl Byrne is a former senior executive, CEO and board chair who has transitioned into a leadership consultant and executive coach. Cheryl signed up for Brand Camp earlier this year – After 3 years in business – with the object of refining her brand messaging. And we are thrilled with the outcome of her hard work,… Read the rest of the post…