Category Archives: Branding

Is your brand lacking the essence of YOU?

Kerrageous logo before and after

Have I told you how much I love our clients? We really do get to work with THE best, most fun and interesting people. And working with Catherine Kerr of Kerrageous was no different. She is a firecracker of a woman. Big hair, big smile, big voice and an even bigger heart! Catherine came to… Read the rest of the post…

Why Your Reputation IS Your Brand

Laura Beauparlant

If your brand is what people believe about you, then your reputation truly IS your brand. It’s how you make people feel, the impression you leave them with and the trust you build. I’ve understood this concept for years and through my book, speaking and Brand Camp, I share this very simple tip with every entrepreneur… Read the rest of the post…

Level Up Your Brand

Fun Love Photography logo Before and After

Some rebrands we work on are extremely dramatic. Like Luxury Transitions or Bearing, while others are more of an evolution, like the one we did for Fun Love Photography. We’ve been working with Heather from Fun Love Photography for quite awhile now and you might recognize her work. She has not only photographed us, but many… Read the rest of the post…

7 Seconds…

Laura Beauparlant

That’s all the time you have to make an impression. Are you making a good one? Years ago I met a wedding planner at a trade show and very shortly after meeting her I thought “I’d never hire this person to plan my wedding”. (Don’t worry I didn’t say this out loud!) But it did… Read the rest of the post…

Find your niche

Luxury Transitions Logo and tagline

Trying to be all things to all people? Your focus might be right infront of you…but you’re missing it. We are all too close to our business to see what is obvious to others. Many of us entrepreneurs spent most of our time in a bit of a bubble and we can’t be objective. We… Read the rest of the post…

What is your brand missing?

You know your brand needs something, but you’re just not sure what it is. That was the case for Cindy, founder of The Good Partnership. She’d been bootstrapping her business since day 1 and hadn’t invested much in the brand development and design. It got her started, but she wasn’t particularity proud of it. Now,… Read the rest of the post…

Does your brand match your business direction?

Health Over All Moodboard and Logo

Before undertaking a rebrand, you first must get clear on the direction you want for your business. Do you know how big you want to grow, what kinds of clients you want to serve and the place you want to stake in your industry? During the branding process we go through with our clients, sometimes… Read the rest of the post…