Category Archives: Branding

The Evolution of the Toronto Raptors Brand

We the north - Toronto Raptors NBA champions

And why they are the most important brand in Canada [UPDATE: WE WON!! THE TORONTO RAPTORS WON THE NBA CHAMPIONSHIP] At the time I write this post – our entire country awaits game 6 of the NBA Championship with the Toronto Raptors and the Warriors. So basically Canada is closed. Don’t call, don’t text…because we… Read the rest of the post…

3 Key Ingredients for Business Success

    | “The way to get started is to quit talking and begin doing.” – Walt Disney In my 15 years as an entrepreneur I’ve learned a few things about running a small business. And I’m still learning. In fact, I’ve probably learned more in the past 3 years than all the previous years combined…. Read the rest of the post…

Is your brand lacking the essence of YOU?

Kerrageous logo before and after

Have I told you how much I love our clients? We really do get to work with THE best, most fun and interesting people. And working with Catherine Kerr of Kerrageous was no different. She is a firecracker of a woman. Big hair, big smile, big voice and an even bigger heart! Catherine came to… Read the rest of the post…

Why Your Reputation IS Your Brand

Laura Beauparlant

If your brand is what people believe about you, then your reputation truly IS your brand. It’s how you make people feel, the impression you leave them with and the trust you build. I’ve understood this concept for years and through my book, speaking and Brand Camp, I share this very simple tip with every entrepreneur… Read the rest of the post…

The Importance of Colour

pantone colours for your brand

Why choosing the right colours is essential for your brand. “I recently painted a room in my house the palest shade of blush pink. I call it The Happy Room. Why? Because the colour of the room just makes me happy!” – Laura Colour is an important element of life, and we are all deeply… Read the rest of the post…

Level Up Your Brand

Fun Love Photography logo Before and After

Some rebrands we work on are extremely dramatic. Like Luxury Transitions or Bearing, while others are more of an evolution, like the one we did for Fun Love Photography. We’ve been working with Heather from Fun Love Photography for quite awhile now and you might recognize her work. She has not only photographed us, but many… Read the rest of the post…