Category Archives: Branding

Level Up Your Brand

Fun Love Photography logo Before and After

Some rebrands we work on are extremely dramatic. Like Luxury Transitions or Bearing, while others are more of an evolution, like the one we did for Fun Love Photography. We’ve been working with Heather from Fun Love Photography for quite awhile now and you might recognize her work. She has not only photographed us, but many… Read the rest of the post…

7 Seconds…

Laura Beauparlant

That’s all the time you have to make an impression. Are you making a good one? Years ago I met a wedding planner at a trade show and very shortly after meeting her I thought “I’d never hire this person to plan my wedding”. (Don’t worry I didn’t say this out loud!) But it did… Read the rest of the post…

Find your niche

Luxury Transitions Logo and tagline

Trying to be all things to all people? Your focus might be right infront of you…but you’re missing it. We are all too close to our business to see what is obvious to others. Many of us entrepreneurs spent most of our time in a bit of a bubble and we can’t be objective. We… Read the rest of the post…

What is your brand missing?

You know your brand needs something, but you’re just not sure what it is. That was the case for Cindy, founder of The Good Partnership. She’d been bootstrapping her business since day 1 and hadn’t invested much in the brand development and design. It got her started, but she wasn’t particularity proud of it. Now,… Read the rest of the post…

Does your brand match your business direction?

Health Over All Moodboard and Logo

Before undertaking a rebrand, you first must get clear on the direction you want for your business. Do you know how big you want to grow, what kinds of clients you want to serve and the place you want to stake in your industry? During the branding process we go through with our clients, sometimes… Read the rest of the post…

From Burnt Out To Fired Up

Dr. Lisa Watson, ND Logo

It’s never too late for a Brand Update. I first met Dr. Lisa Watson several years ago when she became my naturopath at Oma Chiropractic. She is amazing at what she does and I love her approach to my healthcare. (She also happens to have been voted Now Magazine’s Readers Choice – 2017 Best Doctor.)… Read the rest of the post…

Factora

Factora is the new name for the company created by the merger of two of the world’s top makers of manufacturing optimization software. Factora makes their clients – some of the world’s most prominent manufacturers in the fields of consumer packaged goods and brewing – more competitive. Our brand strategy partner, Coin, was engaged to facilitate a brand… Read the rest of the post…

7 Lessons From An Entrepreneur

Laura Beauparlant - Founder, Lab Creative Inc

Things I learned about running my business in 2017 2017 has been an exciting and challenging year and it’s hard to believe it is almost over. I’ve learned so much about myself and about running my business (despite the fact that I’ve been an entrepreneur for close to 14 years) and I wanted to share the top… Read the rest of the post…