Category Archives: Branding

How A Plane Trip Gave Me A New Perspective

Last Sunday I had an EPIC day! It had nothing to do with business or branding and yet, it somehow made me think about these things. Ahhh, the life of an entrepreneur! Let me explain… My dad is a pilot who built his own small single engine 4 seater airplane. Yes, you read that right…he… Read the rest of the post…

Nickel Concepts and Brand Camp

I met Nichol a few months ago when she approached me after I spoke at the Canadian Special Events Expo in Toronto, Ontario. At that time, Nichol didn’t have her own business, let alone a name or brand. She then decided it was the time to take the plunge and start her own Event Planning company!… Read the rest of the post…

Are Business Cards Dead?

I had to share a story about something that happened to me last week…and yes it does relate to business cards! I went to a great networking event on Wednesday evening and met many new people and reconnected with others I had met at a previous event a few months ago. One of the women said she… Read the rest of the post…

A Brand Camp Success Story.

Vibrant Work Rebranding

We created the branding for Vibrant Workplace Strategies 7 years ago and last year the owner was ready for a change and fresh perspective on her business and its direction. She attended Brand Camp last fall and over the 2 days at this in person workshop, she gain valuable insight and clarity on her direction. Here’s what she… Read the rest of the post…

5 Design Trends for 2017

5 Design Trends for 2017

At Lab Creative, we often talk about how Brand Design needs to be timeless and consistent, but that never means it has to stay stagnant. Design trends change and evolve, much like business itself, and your brand can always benefit from watching and understanding current design trends to see if they are relevant to you… Read the rest of the post…

Pinterest: How To Create A Mood Board For Your Branding

People often ask me how we get started when designing a client’s logo and that process has evolved quite a bit over the years. First, we spend time getting to know our clients through our Brand Science process or at Brand Camp, which gives us a strong understanding of their business and branding direction. But… Read the rest of the post…

A Brand Camp Love Story.

Brand Camp love story.

Why My Own Husband Attended Brand Camp — and Loved It! Like many great couples throughout the ages, my husband and I are each others greatest allies. We talk about personal and business growth, challenges, and successes and we support each other in everything we do. We have a lot in common, including the fact… Read the rest of the post…