Category Archives: Logos

What is your brand missing?

You know your brand needs something, but you’re just not sure what it is. That was the case for Cindy, founder of The Good Partnership. She’d been bootstrapping her business since day 1 and hadn’t invested much in the brand development and design. It got her started, but she wasn’t particularity proud of it. Now,… Read the rest of the post…

Does your brand match your business direction?

Health Over All Moodboard and Logo

Before undertaking a rebrand, you first must get clear on the direction you want for your business. Do you know how big you want to grow, what kinds of clients you want to serve and the place you want to stake in your industry? During the branding process we go through with our clients, sometimes… Read the rest of the post…

From Burnt Out To Fired Up

Dr. Lisa Watson, ND Logo

It’s never too late for a Brand Update. I first met Dr. Lisa Watson several years ago when she became my naturopath at Oma Chiropractic. She is amazing at what she does and I love her approach to my healthcare. (She also happens to have been voted Now Magazine’s Readers Choice – 2017 Best Doctor.)… Read the rest of the post…

Coin Branding

Coin Branding President, Andris Pone has been a strategic partner to Lab Creative (formerly Laura K Design) since 2005.  For Coin we created the simple yet bold logotype design and paired it with a red and grey colour band that was integrated with a wide array of print and online materials.   These include business… Read the rest of the post…

Factora

Factora is the new name for the company created by the merger of two of the world’s top makers of manufacturing optimization software. Factora makes their clients – some of the world’s most prominent manufacturers in the fields of consumer packaged goods and brewing – more competitive. Our brand strategy partner, Coin, was engaged to facilitate a brand… Read the rest of the post…

Nickel Concepts and Brand Camp

I met Nichol a few months ago when she approached me after I spoke at the Canadian Special Events Expo in Toronto, Ontario. At that time, Nichol didn’t have her own business, let alone a name or brand. She then decided it was the time to take the plunge and start her own Event Planning company!… Read the rest of the post…

Our Favourite Before And After Logo Designs

Nothing makes me happier than going back through our projects and seeing the difference we’ve made to our clients businesses through the redesign of their logo. As I’ve said many times before, your brand isn’t just about your logo….BUT, it is a very important element and getting it wrong can hurt your business more than you… Read the rest of the post…

Creative Business Branding – Leanne Kelly

Leanne Kelly Branding

Creative business branding is something that we love at Lab Creative. It gives us the opportunity to push ourselves and create something amazing. So when Leanne Kelly – a participant in our very first Brand Camp this past June – signed up to have us create her new brand including logo, business cards, brand guidelines and squarespace, we… Read the rest of the post…