Category Archives: website

Does your brand match your business direction?

Health Over All Moodboard and Logo

Before undertaking a rebrand, you first must get clear on the direction you want for your business. Do you know how big you want to grow, what kinds of clients you want to serve and the place you want to stake in your industry? During the branding process we go through with our clients, sometimes… Read the rest of the post…

Coin Branding

Coin Branding President, Andris Pone has been a strategic partner to Lab Creative (formerly Laura K Design) since 2005.  For Coin we created the simple yet bold logotype design and paired it with a red and grey colour band that was integrated with a wide array of print and online materials.   These include business… Read the rest of the post…

Factora

Factora is the new name for the company created by the merger of two of the world’s top makers of manufacturing optimization software. Factora makes their clients – some of the world’s most prominent manufacturers in the fields of consumer packaged goods and brewing – more competitive. Our brand strategy partner, Coin, was engaged to facilitate a brand… Read the rest of the post…

Creative Business Branding – Leanne Kelly

Leanne Kelly Branding

Creative business branding is something that we love at Lab Creative. It gives us the opportunity to push ourselves and create something amazing. So when Leanne Kelly – a participant in our very first Brand Camp this past June – signed up to have us create her new brand including logo, business cards, brand guidelines and squarespace, we… Read the rest of the post…

When Is Rebranding Your Business Necessary?

The Idea Hunter Business Cards

The Idea Hunter Rebranding Back in 2013 The Idea Hunter hired us to redesign their website with branding that was already developed. We created a fun and easy to navigate website for them that worked with the bright and bubbly logo they had. Fast forward to earlier this year when we tackled redesigning the website… Read the rest of the post…

Luxury Travel Business Rebrand

Over the past few years, I have had the opportunity to help fellow colleagues in the wedding industry with their branding. Wedding planners, cake designers, a dj, decor company and more. Shannon, from I luxe Travel, was referred by another industry college I had worked with previously. She felt that her logo and website didn’t truly reflect… Read the rest of the post…

Oma Chiropractic Website Rebranding

Oma Chiropractic website responsive design

I have been a patient of Oma Chiropractic for around 10 years and over the years I’ve worked on a variety of design projects for them. More recently we undertook the larger project of a redesign of the logo and website! The name was changing from just Oma Chiropractic to Oma Chiropractic and Wellness Centre…. Read the rest of the post…

Rebranding for Funny Motivational Speaker

Susan Stewart - funny motivational speaker

A Successful Rebranding for Funny Motivational Speaker Susan Stewart I met my client Susan Stewart in the strangest of places…we sweat together while working out at Yogathletix (also a client coincidentally) in our amazing neighbourhood – Leslieville! What started the conversation about her website, was the need to make it mobile friendly and from there we got into… Read the rest of the post…

Beauparlant Design

Responsive Website Design My husband Philippe is also a creative person. He owns a company called Beauparlant Design and they specialize in architectural interior design and furniture design. I have created a very clean and modern design for all of his branding. The logotype is in black and white and for the website we focus… Read the rest of the post…