Counterpoint Financial is the new name for a firm with the mission of giving clients solutions that will help them now – and especially their families later. Run by a former investment banker who has done billions of dollars of deals, the firm’s unexpected core purpose is to protect clients and their families from the serious consequences of problems they don’t know they have.
As the prerequisite to developing the new name, a brand foundation was facilitated to articulate the essence of the firm’s positioning now and into the future.
We brought the brand to life by designing a simple yet meaningful logo that, through the line detail above and below the name, conveys the meaning of the word Counterpoint. The logo’s gold features, perpetuated on the website and business card also designed by Laura K, convey a polished look that fits perfectly with Counterpoint’s high net worth target market.
Website developed by flexer.ca