THE BRAND EXIT SCORECARD
Think about your business — or a client's. Score each of the five brand factors honestly from 1 to 5. Your total reveals where the brand stands on the exit-readiness spectrum.
Progress
0 of 5 scored
01
Recognition
Is your brand known & memorable in your industry?
–/5
Prospects know who you are before you reach out
Consistent, memorable visual identity exists
Clients can describe what you do in one sentence
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Needs workExit-ready
02
Positioning
Is it crystal clear what makes you different?
–/5
Sharp, differentiated position in the market
Position can be stated in a single sentence
Clearly stands out from direct competitors
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Needs workExit-ready
03
Reputation
Do customers and the market love and trust this brand?
–/5
Strong reviews, testimonials, or media coverage
Founder's online presence is professional & consistent
No reputation risks or negative public perception
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Needs workExit-ready
04
Turnkey Brand
Could a buyer operate the brand without you on day one?
–/5
Documented brand guidelines (colors, fonts, voice) exist
Asset library is organized and accessible
Brand could run without the founder in the room
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Needs workExit-ready
05
Founder-Independent
Does the business brand stand on its own?
–/5
Removing the founder wouldn't collapse client trust
Personal & business brands are clearly separated
Founder has (or is building) a separate personal brand
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Needs workExit-ready
Your Results
Brand Exit-Readiness
Total Score
0/25
Needs WorkGetting ThereExit-Ready
Score Breakdown
Recognition
–
Positioning
–
Reputation
–
Turnkey Brand
–
Founder-Independent
–
5–12
Your brand needs work before a sale.
Significant gaps exist that will reduce buyer confidence and valuation. The good news? Every one of these factors is fixable — and the ROI on fixing them is real. This is exactly where the conversation with your clients needs to start.
13–18
Some strong elements — but real opportunities to increase value.
You're not starting from zero, but there are clear gaps a buyer will notice. Targeted brand work in the weaker areas could meaningfully move your valuation before going to market.
19–25
Well-positioned for a high-value exit.
Your brand is an asset, not a liability. A buyer can step in with confidence. The work now is maintaining and documenting what you've built so it transfers cleanly.