Levine Financial Group has one of the clearest, and strongest, brand positions in the insurance industry: Saving Physicians money on their insurance™. The company’s director, Elliott Levine, was looking for a refresh of his visual brand and website in particular. We were engaged for this project, in conjunction with Coin Branding.
To demonstrate in the logo the organization’s long-standing commitment to doctors (the company has been working with physicians since 1976), the L in Levine was integrated with the blue cross that is an icon for hospitals.
Additional elements we created included the website, letterhead, business card, envelope, brochure, advertisement, folder and note pad.
“I was truly amazed at the value added by the Coin/Lab Creative team. When I started working with them I ‘thought’ our brand was up to date. However, they repositioned us, redefined our brand with careful attention to detail that brought our message to an entirely new level. Thank you!”
Elliott Levine, Director
Levine Financial Group