Kelly Swartz, the owner of Awoken Beauty, loved her previous logo and it was hard for her to give it up, but she knew that her business was evolving and it no longer fit. We worked together to developer her brand foundation including her brand benefits, why, personality, position and essence.
Take a look at the finished product:
Through erotic self-awakening, I empower women to improve their relationships and claim their sexuality.
Kelly’s why is very powerful.
WHY I DO WHAT I DO
I want to share my knowledge and understanding of sexuality and health to help people improve their relationships and claim their sexuality.
Then we brought it to life visually to create the new colour palette, logo, website, social media graphics and brand guidelines. This new brand represents exactly who Awoken Beauty is and we couldn’t be more thrilled.