Our client Michael Hagley completed our online course Brand Camp to build his brand foundation and then we got to work on bringing his new brand for Bearing to life visually. Everything we designed for Bearing is a true reflection of the Brand Personality we helped develop.
The Bearing Brand Personality
The logo design for Bearing is an energetic and engaging design that incorporates intersecting lines within the letters. These intersecting lines reflect the different points at which Michael join leaders and teams along the path of their work journey to help them connect and drive results. You’ll see this design element throughout the Bearing brand.
The deep blue is a grounded, professional colour paired with a bold, dynamic orange to express the energy he brings