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Beauparlant – a celebrated architecture, interior, and product design firm – needed their branding to evolve with their professional business and their discerning clientele.

Principal and owner Philippe Beauparlant participated in Lab Creative’s passion and idea-filled two-day Brand Camp. Thanks to his experience at Camp, he was able to zero in on the unique benefits, personality, position and brand essence of his business.

Beauparlant deeply values how meaningful design has an impact on individuals and organizations. And with a philosophy deeply rooted in balancing innovation and practicality, our brand design solution needed to strike the very same balance.

With such a clear vision, the design direction was easy and inspired. We created a new logo, an updated website and marketing material for the firm. Now Beauparlant’s brand is as comprehensive and tailored as the spaces and objects they design.