CASESTUDY: PERSONAL BRAND

Dr. Jenna Rayachoti, ND

PROJECT DETAILS:
Brand Foundation
Colour Palette
Logo Design
Website Design
Social Media Graphics
Brand Guidelines
Brand Strategy

Dr. Jenna is a naturopath focused on helping women with resetting their hormones, preconception, pregnancy and motherhood. She came to us in need of powerful and unique messaging and a visual brand that would distinguish her in the market.

During Brand Camp, I discovered her background growing up in the mountains of Wyoming, her time in the peace core in Africa focused on maternal and baby health, and her training as a doula. They details all wove into her foundation, key messaging and the logo design.

To Dr. Jenna, the mountains have provided her with the healing and inspiration needed to live a bold and confident life. The beautiful women in the mountain of her logo resembles strength, intuition, courage, passion, and confidence. She is rising to become the woman she knows she is inside. She is a leader and a teacher to her peers, to her children, and to the next generation. She is an example for everyone to follow.

Below we have shared some of her brand foundation and design elements.

Dr. Jenna: Key Messaging

TAGLINE
Unearth your vitality.

BRAND POSITION
We empower women to unearth their vitality, elevate their fertility, have a healthy pregnancy and baby and become the confident mother they want to be.

WHY STATEMENT
To empower women to have confidence in their bodies and live a fulfilling life while raising the humans they want to see in this world.

BRAND PERSONALITY
Adventurous | Balanced | Courageous | Confident | Empathetic | Intuitive | Inspiring | Wise | Warm | Passionate

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