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Dr. Lisa Watson, ND

Dr. Lisa Watson is not your typical Naturopath, but her old brand was doing a poor job of expressing this. After 10 years in business, she felt like she needed to a brand that truly reflected her in both the messaging and visuals. She participated in our inaugural session of Brand Camp in the spring of 2017.

Below is part of the Brand foundation she created during Brand Camp and above is the visual brand (logo, business card, and brand guidelines) we created for her.

BRAND ESSENCE
From Burnt out to fired up.

BRAND POSITION
I get women fired up to make a change so they can live their fullest life.

BRAND PERSONALITY
Bold, Dynamic, Inspiring, Authentic, Collaborative, Honest

See the before and after of Dr. Lisa’s logo on the blog here

“I did Brand Camp with Lab Creative and it was a great experience! Even 10 years into my business I was able to really fine-tune my message and bring finesse to my professional brand!”
Dr. Lisa Watson, ND
Toronto’s Best Naturopathic Doctor.