Grief Unleashed
CASESTUDY: NEW BUSINESS BRANDING
PROJECT DETAILS:
Brand Foundation
Colour Palette
Logo Design
Social Media Graphics
Website Design
Brand Guidelines
Book Cover Design Support
Brand Strategy
Grief Unleash was born out of a desire for Dina Bell-Laroche to support others in their grief and loss journeys as a bereavement educator, author, speaker and grief coach.
We worked together through our Brand Camp process to develop the foundation of her brand including her tagline, positioning statement and why statement. The language we developed during this phase became the framework for the website content.
The butterfly has always been a powerful symbol for Dina and her sister (who passed away over 20 years ago) so it was important to integrate this into the design of the logo. We also created her website, social media templates, lead magnet and collaborated with her published to assist in the cover design for her book.
Grief Unleashed: Key Messaging
TAGLINE
Re-imagine a new relationship with loss.
BRAND POSITION
As grief companions, we bring solace to the bereaved, helping you reconcile your loss and find renewed hope, meaning and joy.
WHY STATEMENT
To elevate the consciousness of humanity through loss literacy and to create a community of grief companions who help the bereaved move from grieving to flourishing.
I was longing for a guide to support me in bringing my vision of helping people re-imagine a new relationship with loss into a creative expression. My biggest challenge was making sense of all the knowledge and wisdom I have accumulated over two decades and getting clear on what I really wanted to share.
I hired Lab Creative because of Laura. She brought her full self to each conversation and I felt supported and challenged throughout our work together. It felt effortless and I was so inspired throughout the creative process.
I now have a beautiful website that can serve to support others while also organizing my Grief Unleashed offerings to the work.
Dina Bell-Laroche, Grief Unleashed
