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Leaders Edge Inc

We worked with Leaders Edge founder, Joanne Trotta, to develop the brand foundation for the business and then design a new visual brand that was more approachable, authentic and dynamic.

Leaders Edge Inc helps leaders through training, workshops, coaching and consulting.

Take a look below at the foundation we created together and above for the visual expression of the brand.

BRAND ESSENCE
The grounded leader

BRAND POSITION
You’ve got to be grounded before you can lead. We help you find your why and support you through the how.

BRAND PERSONALITY
Authentic | Empathetic | Dynamic | Engaging | Energetic | Flexible | Innovative | Inspiring | Passionate | Visionary | Creative