CASESTUDY: NEW BUSINESS BRANDING + REFRESH
Lemonade Life
PROJECT DETAILS:
Brand Foundation
Colour Palette
Logo Design
Program Name
Business Card Design
Website Design
Social Media Graphics
Brand Guidelines
Brand Strategy
We first worked with Alicia Robertson to create the brand for Lemonade Life several years ago. In 2019 she decided to focus her life coaching business to support women who are going through a divorce – after having gone through one herself.
The brand foundation needed an update to reflect these changes, so we worked together again through our Brand Camp process to develop new, powerful language and the name of her online program unwife’.
Take a look below at elements of the foundation we created together and the visual expression of the brand.
Lemonade Life: Key Messaging
TAGLINE
Thrive through divorce.
BRAND POSITION
Helping women be deliberate and thrive through divorce with grit and grace.
WHY STATEMENT
Helping women to honour themselves and experience the positive side of divorce while transitioning from partnership to single life.
BRAND PERSONALITY
Authentic | Wise | Intuitive | Energetic | Bold | Confident | Visionary | Logical | Heart-centered
I love working with Lab Creative because their approach produces meaningful results that allow me to claim my value and connect with my dream clients.
I get butterflies to see my brand every time and that is a game changer that offers motivation and inspiration, in what can be a challenging solo mission as a creator and visionary.
Alicia Robertson, Lemonade Life, Unwife
