Previous Image
Next Image

Sandberg Law

Craig Sandberg – the founder of Sandberg Law – is a personal injury lawyer based in Chicago who was in need of a more authentic and memorable brand. He joined us for our Brand Camp weekend intensive in the fall of 2019 where we worked together to develop the his brand foundation.

Taking the time to dig deep and uncover what makes him different was a key part of this process. He is the calm in the chaos – which is uncommon in his field of law.

The foundation drives all of their new messaging as well as the new visual brand we created.

Below we have featured their brand essence, position and personality.

BRAND ESSENCE
Calming the chaos.

BRAND POSITION
I help you at your most vulnerable obtain significant monetary compensation and bring you closure.

BRAND PERSONALITY
Calm | Optimistic | Methodical | Forward-Thinking | Creative | Approachable | Confident | Dedicated | Diplomatic