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Wonderkind

Shawna and Tara – the founders of Wonderkind – have big plans with their business, and they needed a brand that could grow with them!

They worked through the online version of Brand Camp , which is where their brand foundation was developed. This document drives all of them messaging as well as the visual brand we created.

Below we have featured their brand essence, position and personality and above for the visual expression of the brand.

BRAND ESSENCE
Because Gifting Matters.

BRAND POSITION
Creating a movement that nurtures curiosity, connects people and supports female entrepreneurs. One gift at a time.

BRAND PERSONALITY
Authentic | Cheerful | Collaborative | Conscientious | Creative | Curious | Engaging
Imaginative | Inspiring | Sentimental | Bold