Tag Archives: branding

Transforming A Trial Lawyer’s Brand

Sandberg Law Chicago Personal Injury Lawyer Logo rebrand - before and after

And why it’s time to rebrand the industry.   We recently worked with a trial lawyer based in Chicago who specializes in medical malpractice and personal injury. I know what you’re thinking…and it’s probably not good. When I looked up branding for personal injury lawyers these are some of the images came up… So needless… Read the rest of the post…

5 Key Ingredients for Authenticity

Laura Beauparlant - Lab Creative - Keynote Speaker, Entrepreneur, Author, Designer, Creative Director

…and why it’s essential for business success People want to work with people they know, like and trust. Have you heard that before? Well it’s never been more true than it is today. You need to create a heart to heart connection with the people you want to work with. When you can connect with… Read the rest of the post…

Visibility and Vulnerability

Laura Beauparlant - visibility and vulnerability and branding

How the right kind of vulnerability can help your business   Vulnerability is a HOT topic these days. And I see a lot of people crushing it and equally as many who being crushed by it. So how do you know which camp you are in? . . . If you are in the midst… Read the rest of the post…

The Best Way to Give This Holiday Season

Wonderkind Custom stamp

I struggle with giving. Not because I’m not generous. I’m very generous with my time and energy, and with gift giving – when I find something perfect and meaningful for the person I’m buying for. (The Christmas gift for my husband this year fits the bill!) However, I am NOT generous with giving when it’s an… Read the rest of the post…

The Evolution of the Toronto Raptors Brand

We the north - Toronto Raptors NBA champions

And why they are the most important brand in Canada [UPDATE: WE WON!! THE TORONTO RAPTORS WON THE NBA CHAMPIONSHIP] At the time I write this post – our entire country awaits game 6 of the NBA Championship with the Toronto Raptors and the Warriors. So basically Canada is closed. Don’t call, don’t text…because we… Read the rest of the post…

Our Favourite Before And After Logo Designs

Nothing makes me happier than going back through our projects and seeing the difference we’ve made to our clients businesses. Helping them gain confidence and clarity around the essence of their brand and then expressing it through design (i.e. their logo, social media, website etc…). As I’ve said many times before, your brand isn’t just about… Read the rest of the post…

Is your brand lacking the essence of YOU?

Kerrageous logo before and after

Have I told you how much I love our clients? We really do get to work with THE best, most fun and interesting people. And working with Catherine Kerr of Kerrageous was no different. She is a firecracker of a woman. Big hair, big smile, big voice and an even bigger heart! Catherine came to… Read the rest of the post…

Why Your Reputation IS Your Brand

Laura Beauparlant

If your brand is what people believe about you, then your reputation truly IS your brand. It’s how you make people feel, the impression you leave them with and the trust you build. I’ve understood this concept for years and through my book, speaking and Brand Camp, I share this very simple tip with every entrepreneur… Read the rest of the post…