Tag Archives: branding

The Evolution of the Toronto Raptors Brand

We the north - Toronto Raptors NBA champions

And why they are the most important brand in Canada [UPDATE: WE WON!! THE TORONTO RAPTORS WON THE NBA CHAMPIONSHIP] At the time I write this post – our entire country awaits game 6 of the NBA Championship with the Toronto Raptors and the Warriors. So basically Canada is closed. Don’t call, don’t text…because we… Read the rest of the post…

Our Favourite Before And After Logo Designs

Nothing makes me happier than going back through our projects and seeing the difference we’ve made to our clients businesses. Helping them gain confidence and clarity around the essence of their brand and then expressing it through design (i.e. their logo, social media, website etc…). As I’ve said many times before, your brand isn’t just about… Read the rest of the post…

Is your brand lacking the essence of YOU?

Kerrageous logo before and after

Have I told you how much I love our clients? We really do get to work with THE best, most fun and interesting people. And working with Catherine Kerr of Kerrageous was no different. She is a firecracker of a woman. Big hair, big smile, big voice and an even bigger heart! Catherine came to… Read the rest of the post…

Why Your Reputation IS Your Brand

Laura Beauparlant

If your brand is what people believe about you, then your reputation truly IS your brand. It’s how you make people feel, the impression you leave them with and the trust you build. I’ve understood this concept for years and through my book, speaking and Brand Camp, I share this very simple tip with every entrepreneur… Read the rest of the post…

The Importance of Colour

pantone colours for your brand

Why choosing the right colours is essential for your brand. “I recently painted a room in my house the palest shade of blush pink. I call it The Happy Room. Why? Because the colour of the room just makes me happy!” – Laura Colour is an important element of life, and we are all deeply… Read the rest of the post…

Level Up Your Brand

Fun Love Photography logo Before and After

Some rebrands we work on are extremely dramatic. Like Luxury Transitions or Bearing, while others are more of an evolution, like the one we did for Fun Love Photography. We’ve been working with Heather from Fun Love Photography for quite awhile now and you might recognize her work. She has not only photographed us, but many… Read the rest of the post…

Does your title define you?

Laura Beauparlant - How do you define yourself?

Do you consider yourself an entrepreneur, a business owner, a freelancer, a solopreneur, a mompreneur? Did you ever think that people might define how they see you by how you refer to yourself? Years ago, I remember telling someone about my business and when they found out I worked alone and from home, they said… Read the rest of the post…

7 Seconds…

Laura Beauparlant

That’s all the time you have to make an impression. Are you making a good one? Years ago I met a wedding planner at a trade show and very shortly after meeting her I thought “I’d never hire this person to plan my wedding”. (Don’t worry I didn’t say this out loud!) But it did… Read the rest of the post…