Tag Archives: marketing

5 Key Ingredients for Authenticity

Laura Beauparlant - Lab Creative - Keynote Speaker, Entrepreneur, Author, Designer, Creative Director

…and why it’s essential for business success People want to work with people they know, like and trust. Have you heard that before? Well it’s never been more true than it is today. You need to create a heart to heart connection with the people you want to work with. When you can connect with… Read the rest of the post…

Lack of Marketing Focus Only Serves to Blur Your Brand

social media strategy

Mistake #5 in Our 5-Part Series Do you see a lot of insurance businesses promoting themselves on Instagram? Insurance is hardly a visual business. LinkedIn would be a much better fit to target their marketing efforts. Would Girl Guides have success selling thin mint cookies in front of a wholesale lumberyard? Likely not. You see… Read the rest of the post…