Discover how contemplating life's ultimate question can transform your business approach and inspire a deeply fulfilling professional journey.

Retiring at 60 or 65 isn’t the only option these days. For many entrepreneurial types, the sentiment seems to be moving towards the idea of living life and enjoying the entire journey, not just waiting for the euphoric day to come when you can retire and never work again.

Your ‘Why’ is a genuine expression of why you do what you do. I see it as a measuring stick when making decisions in your business. If you deeply connect with why you do what you do, it makes those decisions easy.

When I first started my business in 2004 I didn’t know the term Brand Architecture and to be honest, it wasn’t really relevant at that time. Not just for me, but for many other solo entrepreneurs. I had my business brand (which was me) and that was basically it.

Vulnerability is a HOT topic these days. And I see a lot of people crushing it and equally as many who being crushed by it. So how do you know which camp you are in?

December is always a time of reflection. It’s a time to see if I did what I set out to achieve this year. It reminds me of what I’ve accomplished…And it’s a reminder of the things that didn’t go well.

Do you consider yourself an entrepreneur, a business owner, a freelancer, a solopreneur, a mompreneur? Did you ever think that people might define how they see you by how you refer to yourself?