Discover how contemplating life's ultimate question can transform your business approach and inspire a deeply fulfilling professional journey.

“Tell me about your trip to Uganda!” I’ve been asked this over and over again since I travelled there a few weeks ago and I love talking about it. Learn why I’m a raving fan and how you can build a business like this.

Eight years ago, I was in a huge state of transition. I was closing my first business, developing Brand Camp, launching Lab Creative and hiring a designer. I was terrified and exhilarated…

I was pushed to my limit and found my purpose in a bowl of oatmeal. My alarm range at 3:30am. It was dark and cold and unfamiliar. I wiped the sleep from my eyes and joined the others for coffee and prepared for the challenging trek ahead. At 4am with our headlamps on, we began the hours long hike to the summit.

It’s time to expose the true version of you and share it with the world.

We all have many sides, and we often only show the one we think will help us fit in and be liked. It’s a defence mechanism to keep us safe. And keeping us safe is our brain’s job.

I don’t always travel 28 hours to give a workshop…this one was worth it.

Have you ever met people that you instantly connected with? Ones who get you, who see you and accept you? People who you can share your ambitions and struggles with?

This is exactly what it was like at Camp Tailwind last weekend.

Adventure and connection are two things that are very important to me. But I haven’t really had much of either for the past 18 months because well… you know.

I didn't always have a strong brand. In fact, there was a time in 2015 when I was ready to throw it all out the window! At the time I was still working in my previous business "Laura K Design" creating custom wedding and event invitations and stationery. One evening I was feeling seriously DONE with it all, I looked at the clock and realised that exactly 20 years ago…

Over the holidays, I worked on cleaning and decluttering our basement and in the process, I came across my old journal from when I was recovering from my car accident 25 years ago.

Today is a big day for me....it’s my ‘25th’ birthday. On November 12, 1995 I was in a head-on collision with a drunk driver and almost died. So while I lived for 18 years before the accident, I came to life on this date 25 years ago. It was the birth of the new me.

December is always a time of reflection. It’s a time to see if I did what I set out to achieve this year. It reminds me of what I’ve accomplished…And it’s a reminder of the things that didn’t go well.

We all have tenacity in us or we wouldn't be entrepreneurs. The challenge comes when you create something and then get caught up in fear of putting yourself out into the world.

Yesterday was a significant day in my life. On November 12th, 1995 – 23 years ago – I was hit by a drunk driver and my life was changed forever.

Have you ever had one of those weeks where you felt like a total rock star? Everything in your business and life is going your way and you are feeling great and powerful?

Do you consider yourself an entrepreneur, a business owner, a freelancer, a solopreneur, a mompreneur? Did you ever think that people might define how they see you by how you refer to yourself?

So much of the time we are emptying the well, but giving so much of ourselves can leave us depleted emotionally, physically, spiritually and creatively.

My opinion – based on years of experience as a designer, entrepreneur and branding expert – is actually what people pay me for. (And our design work is a product of that well-honed viewpoint.)

In October, I had the pleasure of speaking about designing your life. It is still in its essence about design, just specifically about how to design your best life. Where you, your family and business can thrive to be its happiest.