As an entrepreneur, finding your true niche can feel like searching for a needle in a haystack. Here’s the story of a client who had the needle in her hand the whole time…she just couldn’t see it!

We’ve worked with many coaches over the past few years, and they are all SO different, and yet when they came to us, many said they did the same thing with the same type of client.

In this blog post, I’m going to be sharing how – as a coach - you can stand out in a crowded marketplace and become known for something.

Is it possible to describe the most important aspects and essence of your business in five words or less? 

You bet! And, it’s not only possible, we’re going to show you how to do exactly that in this blog as we talk about your Brand Essence (aka your Tagline).

I didn't always have a strong brand. In fact, there was a time in 2015 when I was ready to throw it all out the window! At the time I was still working in my previous business "Laura K Design" creating custom wedding and event invitations and stationery. One evening I was feeling seriously DONE with it all, I looked at the clock and realised that exactly 20 years ago…

Recently I’ve spoken with several entrepreneurs struggling with their business and feeling the pressure to go in a new direction or choose a niche that deep down doesn’t feel aligned with them. They wonder why they aren’t getting the right clients, why they feel so conflicted and why their business is stagnant or even shrinking.

To the outside world a brand looks like one thing. Like a beautifully decorated cake. From the outside it looks and smells delicious, but when you cut into the cake and see beyond the sprinkles and icing, it’s actually made up of many layers.

Lauren Bennett is a naturopath specializing in fertility who came to us in need of clarity in her messaging. She reached out in the early days of Covid-19 this year because knew that she needed to use the time to work on her brand. 

As entrepreneurs, we are wired differently. We are driven to do something bigger, to change the status quo, to share our gifts with the world, and to have a lasting impact.

We recently worked with a trial lawyer based in Chicago who specializes in medical malpractice and personal injury. I know what you're thinking...and it's probably not good. When I looked up branding for personal injury lawyers these are some of the images came up...

I’m very generous with my time and energy, and with gift-giving – when I find something perfect and meaningful for the person I’m buying for.

When it comes to rebranding your business, the thought of changing the messaging and design can be overwhelming. Where do you start? What do you need? Who do you hire?

Does your brand make people feel like they already know you, that they can trust you and that they can believe in your skills? Does it invite your potential clients to reach out?

Cheryl Byrne is a former senior executive, CEO and board chair who has transitioned into a leadership consultant and executive coach. She was in need of a new brand.

We are all too close to our business to see what is obvious to others. Many of us entrepreneurs spent most of our time in a bit of a bubble and we can't be objective. We need someone else to be a sounding board, to listen and help you see what you don't see.

You know your brand needs something, but you're just not sure what it is. That was the case for Cindy Wagman of THe Good Partnership

The owners of The Study Studio bought the business a number of years ago and it was time to give the outdated brand a complete overhaul.

I was very excited when Dr. Lisa Watson participated in the very first online session of Brand Camp last spring and we are both thrilled with the outcome.

In the 14 years since I started my business, I’ve had my share of amazing and challenging clients. But everyone once in a while a client comes along that has a way of reminding me why I do what I do and helps me to confidently own my strengths.

Brand Camp was a transformative and inspirational event for Nichol. She was able to clearly see her business direction, target audience, why, brand position and essence.

We created the branding for Vibrant Workplace Strategies 7 years ago and last year the owner was ready for a change and fresh perspective on her business and its direction.