LAB NOTES

Strategic insights, brand transformations, and bold ideas for founders ready to scale, sell, or step into what’s next. Written for visionary entrepreneurs who know their brand is their greatest asset.

Branding & Strategy Laura Beauparlant Branding & Strategy Laura Beauparlant

Getting on the Map

Branding isn’t just for businesses – it’s also a powerful tool to put cities, regions, and countries on the map. In today’s blog post, I dig into the power of place branding and how when done right, it can create economic growth and development.

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Entrepreneurship Laura Beauparlant Entrepreneurship Laura Beauparlant

2023 Business Trends

In periods of reset, there are always great opportunities, and now is no different. Let’s shape the trends rather than follow them. Here are 5 key business trends I see being important this year and beyond. 

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