LAB NOTES
Strategic insights, brand transformations, and bold ideas for founders ready to scale, sell, or step into what’s next. Written for visionary entrepreneurs who know their brand is their greatest asset.
Strategic Exit Branding
Learn how strategic exit branding increases your business’s perceived value before a sale. Simple brand enhancements can lead to a higher sale price and attract better buyers.
Why Branding is Like Baking
To the outside world a brand looks like one thing. Like a beautifully decorated cake. From the outside it looks and smells delicious, but when you cut into the cake and see beyond the sprinkles and icing, it’s actually made up of many layers.