LAB NOTES
Strategic insights, brand transformations, and bold ideas for founders ready to scale, sell, or step into what’s next. Written for visionary entrepreneurs who know their brand is their greatest asset.
Courage Over Comfort: What Papua New Guinea Taught Me About Doing Hard Things
Entrepreneurship, like scuba diving, demands courage, not comfort. My trip to Papua New Guinea reminded me what’s waiting on the other side of discomfort: the real, aligned, unstoppable version of me.
How to Create a Unique Signature Process for Your Brand
When you have a positive experience with a brand, it’s not just the products or service, it’s every step along the journey - from start to finish.
Competition Is NOT a Four Letter Word
This idea of "there are no winners and losers, everyone gets a ribbon for participation" is having a deep impact on the value of competition. If you never lose, what's the motivation to try to win?
Entrepreneurial Lessons from an Erupting Volcano
Last May I was on my way to Uganda for an epic Wayfinders trip, and everything that could go wrong, did.
From Tech Entrepreneur to Life Coach
Maia’s story of transformation and new beginnings is an inspiring one. Today I’m sharing her story and the power of branding in shaping not just a business, but a life.
Is your business worth dying for?
Discover how contemplating life's ultimate question can transform your business approach and inspire a deeply fulfilling professional journey.
Mastering Personal Branding in Seconds
We are so overwhelmed with social media, emails, text messages and task switching that the window to make a lasting impression is incredibly brief – we're talking less than 7 seconds.
Why I Value Working with Men
In a recent conversation, I jokingly said, "Maybe I should only work with men." The comment was light-hearted, but it led me to a serious reflection.
Finding the Common Thread
What happens when you – as a multifaceted entrepreneur – have passions and pursuits that span beyond your primary venture? How do you talk about all the amazing things you are up to if you can’t make sense of how they are tied together?
Transforming Doubt into Clarity
As an entrepreneur, finding your true niche can feel like searching for a needle in a haystack. Here’s the story of a client who had the needle in her hand the whole time…she just couldn’t see it!
Shifting Gears
My parents told me that if I ever wanted a car to drive, I'd have to learn to drive a stick shift.
I had to adapt or not drive. I chose adapt.
The Power of Observation
“How did you break your femur?”
This late night question I was asked recently had me consider how keen observation has the power to transform your business and you branding.
The Dangers of People Pleasing
Stop sabotaging your brand and start making a big impact. In this blog I share the top three reasons why people-pleasing is a roadblock to success, and how embracing your authenticity can lead to a powerful, authentic brand.
From Fast Food to Entrepreneurship
As a teenager, one of my first jobs was working at McDonald's and I loved it! It was a fun job with great co-workers, and I loved making my own money. What I didn’t know at the time, was the lasting impression it would make on me.
Finding Connection Beyond Language
When I was a little girl, my grandmother from Denmark visited us. I only spoke English and she only spoke Danish so you’d think we would have a hard time communicating – and we did – with word. But, with nonverbal cues – we could communication beautifully.
Embracing Change
Eight years ago, I was in a huge state of transition. I was closing my first business, developing Brand Camp, launching Lab Creative and hiring a designer. I was terrified and exhilarated…
Why Ghosting is Harmful to Your Reputation
The practice of ghosting - suddenly ceasing communication without explanation - has become all too common. And it’s not just happening in the dating world – it’s happening in business as well!
2023 Business Trends
In periods of reset, there are always great opportunities, and now is no different. Let’s shape the trends rather than follow them. Here are 5 key business trends I see being important this year and beyond.