Discover the evolution of Olympic logos and how they reflect the unique cultural styles of each host city, from Paris to Mexico.

While a brand is more than just a logo, it is an important element to get right. Check out this post featuring our best before and after logo transformations.

The colors you choose to represent your brand shape the perception people have of your business. So that means your colors need to reflect your brand personality and the value you offer your clients and customers. 

In this blog post I’m going to share how – as a lawyer – you can shake up the law industry by creating a brand that stands out (it’s not that hard), builds trust with your audience and shows the world that all lawyers aren’t bad.

We’ve worked with many coaches over the past few years, and they are all SO different, and yet when they came to us, many said they did the same thing with the same type of client.

In this blog post, I’m going to be sharing how – as a coach - you can stand out in a crowded marketplace and become known for something.

Have you ever taken the time to map out the journey your clients take with you? Perhaps it’s a bit disjointed, or it’s just not clear to your ideal people how they can work with you. Imagine having the clarity of a custom designed map of the entire process!

Many Naturopathic doctors walk out of medical school with the same degree in hand, so it’s important to tap into what makes you different. There is not a single person exactly like you, so this is the time to dig a little deeper and see what sets you apart. 

Nothing makes me happier than going back through our projects and seeing the difference we've made to our client’s businesses.

Does your headshot look like you? Does it express the essence of you authentically? Many people I meet or work with don't have a high quality, flattering or event current photograph of themself.

Fonts have strong personalities and a way of creating emotions. When designing a logo and brand for a business, it is important to understand the personality and target audience in order to choose the right font.

Colour affects our mood, sparks memories, and affects our buying decisions. The colours you choose to represent your brand shape the perception people have of your business.

Our client Heather her old logo from the very beginning. It didn't fit her target audience or her price point, which meant she wasn't attracting the right clients.

I was very excited when Dr. Lisa Watson participated in the very first online session of Brand Camp last spring and we are both thrilled with the outcome.

The world has been changing quickly and as a business owner, you have to keep up with where things are headed. What I've seen is that the client experience will be a dominating factor in business.

We’ve created a step-by-step guide for creating a Pinterest board that will be extremely beneficial in the design process.