LAB NOTES
Strategic insights, brand transformations, and bold ideas for founders ready to scale, sell, or step into what’s next. Written for visionary entrepreneurs who know their brand is their greatest asset.
Why I built Brand Camp AI
Discover why I built Brand Camp AI, and how it’s changing the way entrepreneurs build bold, human brands in the age of artificial intelligence.
How to Build Influence Without Selling Out
There’s a big difference between being an influencer and having influence…and that difference changes everything.
The Power of One Sentence
Learn how a single sentence can clarify your personal brand, attract attention, and open doors for founders, entrepreneurs, and leaders.
Cracking the Code: The egelloC Brand Transformation
This is a before-and-after you don’t want to miss! See how we helped College Admission Secrets evolve their brand with a clever name, powerful messaging, and a bold new look.
The Psychology of First Impressions
Learn how your personal and business brand shape first impressions, influence trust, and create lasting connections in seconds.
Why NOT to Hire a Specialist
Think hiring a specialist is always best? Learn why stepping outside your industry can help your business stand out and build a lasting legacy.
The Many Sides of an Entrepreneur
Learn how embracing your true self transforms your personal brand, strengthens trust, and amplifies impact as an entrepreneur.
How to Build a Brand as Captivating as Bridgerton
As I binge-watched the new episodes of Bridgerton, I can't help but be in awe of the branding brilliance behind it. Learn insights and tips on how to channel the same magnetism into your business.
3 Common Branding Mistakes and Their Cures
Many entrepreneurs are struggling with common branding mistakes that, once cured, can dramatically improve your brand's potential.
The Impact of Brand on Paid Advertising
In a world where most of the population seems to have their noses stuck in some type of technological device, it’s no surprise that digital marketing has become the go-to method of marketing for many businesses.
Mastering the Art of the ‘No’ in Entrepreneurship
As entrepreneurs, it’s easy to fall into the trap of saying yes to everything. Saying No is about making choices that align with your deepest values and vision for your life and business.
Sherwin Williams: Time for A Rebrand
Imagine a business in 2024 that’s logo is a bucket of red paint being poured over the Earth and accompanied by the tagline "Cover the Earth."
From Tech Entrepreneur to Life Coach
Maia’s story of transformation and new beginnings is an inspiring one. Today I’m sharing her story and the power of branding in shaping not just a business, but a life.
Rebranding After Acquisition
So, you've just bought a business – congratulations! You've got the process, the equipment, and a client list. But here's the big question: Is the brand you bought any good, or does look like it belongs on a floppy disk?
Mastering Personal Branding in Seconds
Discover how founders can master their personal brand in seconds, leaving a lasting impression that aligns with their business and amplifies influence.
Branding Your IP
Your Intellectual Property (IP) – the secret sauce that sets your services apart. Branding this IP not only adds value to your business but can also create new revenue streams and growth opportunities. Let’s dive into why and how you should brand your methodology.
Finding the Common Thread
What happens when you – as a multifaceted entrepreneur – have passions and pursuits that span beyond your primary venture? How do you talk about all the amazing things you are up to if you can’t make sense of how they are tied together?
The Power of Naming
When and Why to Rename Your Business.
Your business name communicate volumes about your business values, services, and overall mission. But what happens when the name you initially chose no longer serves your brand?