Why I built Brand Camp AI
A Game-Changing AI Brand Strategy Tool for Entrepreneurs
If you know me, you know I don’t jump on trends.
But I do believe in paying attention. To patterns. To possibilities. To the tools that could shape the future of branding and entrepreneurship.
So when ChatGPT first launched, I didn’t roll my eyes or write it off. I got curious.
Back in 2022, while living in Sicily with my family, my husband and I started playing with it. Some outputs were great. Some were... not. But I could see the potential. I started using it in my own business to help with blog posts, social content, ideation, and planning. And that seed of possibility never left me.
I started thinking: What if I could train an AI to think like me?
I’ve always wanted to scale Brand Camp in a way that didn’t require me to build a big agency. I didn’t want 20 employees and a conveyor belt of clients. I wanted lean. Purposeful. Impactful. For years I considered licensing Brand Camp, or training others to deliver it. But I couldn’t clone my brain.
Until now.
The AI Tool That Thinks Like a Brand Strategist
In early 2025, I decided to try.
I partnered with a company to help me build what is now Brand Camp AI – a powerful brand strategy tool using my proven process that leverages AI to make it scalable, fast, and affordable.
Honestly? I thought it would take weeks….It took months.
Because teaching an AI how to ask the right questions, how to interpret responses, how to dig deeper when someone says "I don't know," and how to structure a positioning statement or tagline like I would… that takes a lot more than copying and pasting prompts.
But I stuck with it. I iterated. I tested. And eventually, I created something I was proud to put my name on.
A Brand Strategy Experience That Feels Human
When I launched the beta, I wasn’t sure what to expect. But the feedback blew me away:
"It helped me put words to what my brand is really about and gave me clarity on my voice and personality. I feel like I can finally show up in a way that feels true to me." ~ Rita Morris
"Your program is incredibly good! I can easily see its power for business owners looking to build their own personal brand (and improve their existing business brand too!)." ~ Daniel Scholes
"Working with the Brand Camp AI was a game-changer for our business. This wasn’t just a branding service – it was a strategic foundation for our future." ~ Nathan Hadley, Corvette Realm
"Brand Camp AI helped me cut through that noise. It gave me a streamlined, strategic process to organize my thoughts and rethink how I position myself and the business." ~ Biliana Barker
Why Brand Camp AI Is Different
There are a lot of AI tools out there. But they don't think like a strategist. You have to ask it questions and input your thoughts and ideas, rather than it ask you.
Brand Camp AI changes that.
It’s not about churning out content. It’s about building the foundation for your brand...the core messaging you need to attract the right people, stand out in your space, and grow with clarity and confidence.
With Brand Camp AI, you can:
Create a clear tagline and brand positioning statement in hours (not weeks or months)
Define your values, voice, and differentiators
Train a custom GPT that consistently writes in your voice
Build a foundation for marketing, sales, content, and design
And you don’t have to be tech-savvy. You don’t even have to understand AI. I’ve done the work so you don’t have to.
This Is Just the Beginning
I created this tool to make great branding more accessible. To help entrepreneurs sound more like themselves… not more like AI. And to lead the way in a rapidly evolving industry I’ve spent the last 20 years helping shape.
This is version 1. And I’m already dreaming up what’s coming:
A color palette + moodboard GPT (based on our color psychology process)
A subscription model for agencies, coaches, and designers who want to use this with their clients
I know this has the potential to scale to 7 or even 8 figures. But I also know I can’t (and don’t want to) do that alone. So I’m planting a flag. Brand Camp AI is here – and I’m inviting the right partners, collaborators, and champions to help shape what’s next.
If you’re curious, go check it out here. If you’re interested in where it’s going, let’s talk.