LAB NOTES
Strategic insights, brand transformations, and bold ideas for founders ready to scale, sell, or step into what’s next. Written for visionary entrepreneurs who know their brand is their greatest asset.
Why I built Brand Camp AI
Discover why I built Brand Camp AI, and how it’s changing the way entrepreneurs build bold, human brands in the age of artificial intelligence.
When the Founder Becomes a Liability
When a founder’s personal brand overshadows the business, the risk isn’t just reputational, it’s financial. From Elon Musk to Kanye West, this article explores how mismanaged personal brands can destroy brand equity and force exits.
The Power of One Sentence
Learn how a single sentence can clarify your personal brand, attract attention, and open doors for founders, entrepreneurs, and leaders.
The Psychology of First Impressions
Learn how your personal and business brand shape first impressions, influence trust, and create lasting connections in seconds.
The Many Sides of an Entrepreneur
Learn how embracing your true self transforms your personal brand, strengthens trust, and amplifies impact as an entrepreneur.
From Business Sale to Brand Rebirth: The Julie Ellis Story
Julie Ellis’s journey from business sale to brand rebirth shows how aligning your messaging, visuals, and purpose sets the stage for your next chapter.
Mastering Personal Branding in Seconds
Discover how founders can master their personal brand in seconds, leaving a lasting impression that aligns with their business and amplifies influence.
Finding the Common Thread
What happens when you – as a multifaceted entrepreneur – have passions and pursuits that span beyond your primary venture? How do you talk about all the amazing things you are up to if you can’t make sense of how they are tied together?
You: The Secret Ingredient to Your Brand's Success
Learn how showing up authentically, sharing your opinions, and telling your story can amplify your personal brand and attract the right clients.
Reimagine Retirement
Learn how entrepreneurs over 50 are redefining retirement, building legacy businesses, and making an impact through their experience and expertise.
Do You Know Your ‘Why’?
Learn how rediscovering your ‘Why’ can transform your business, guide your decisions, and help you create the impact you’re meant to have.
The Harry & Meghan Brand
Learn from Harry & Meghan’s brand missteps and discover how curating vulnerability can strengthen your personal and professional brand.