LAB NOTES
Strategic insights, brand transformations, and bold ideas for founders ready to scale, sell, or step into what’s next. Written for visionary entrepreneurs who know their brand is their greatest asset.
Why I built Brand Camp AI
Discover why I built Brand Camp AI, and how it’s changing the way entrepreneurs build bold, human brands in the age of artificial intelligence.
Transforming Tradition
It’s easy to fall into the way things have always been done – not just in life but in business and industry. So when your company has been in business for decades, making the decision to rebrand can be a difficult one.
What is Brand Architecture?
When I first started my business in 2004 I didn’t know the term Brand Architecture and to be honest, it wasn’t really relevant at that time. Not just for me, but for many other solo entrepreneurs. I had my business brand (which was me) and that was basically it.