I have three words for you to remember when marketing your products and services: Most. Desired. Outcome. Do you know what it is for your clients and customers?

Are you standing out as a leader, or are you a follower? The latter often comes from a scarcity mindset, and trying to please everyone. When this happens, I see entrepreneurs attracting all the wrong clients, not having the business they truly want, and ultimately...becoming exhausted and burnt out.

Recently I’ve spoken with several entrepreneurs struggling with their business and feeling the pressure to go in a new direction or choose a niche that deep down doesn’t feel aligned with them. They wonder why they aren’t getting the right clients, why they feel so conflicted and why their business is stagnant or even shrinking.