Every founder exits their business one way or another by choice, by force, or by death. Here’s how to prepare your brand now so you can exit on your terms.

I’ve been advising founders for years to separate their personal brand from their business…but I wasn’t walking the talk. Here’s what happened when I finally did, and why it changed everything.

Why founders can’t afford to skip personal branding before or after an exit — and how a strong personal brand increases opportunities, credibility, and business value.