LAB NOTES
Strategic insights, brand transformations, and bold ideas for founders ready to scale, sell, or step into what’s next. Written for visionary entrepreneurs who know their brand is their greatest asset.
Rebranding After Acquisition
So, you've just bought a business – congratulations! You've got the process, the equipment, and a client list. But here's the big question: Is the brand you bought any good, or does look like it belongs on a floppy disk?
Shifting Gears
My parents told me that if I ever wanted a car to drive, I'd have to learn to drive a stick shift.
I had to adapt or not drive. I chose adapt.
To Niche or Micro-Niche?
One topic I get asked about often is “niching.”
My clients have questions like, “What is a niche?” “How do I know what my niche is?” and “Should I micro-niche?”
So let’s talk about it! What is the Difference?