LAB NOTES
Strategic insights, brand transformations, and bold ideas for founders ready to scale, sell, or step into what’s next. Written for visionary entrepreneurs who know their brand is their greatest asset.
Exit Under Pressure
When a founder becomes the brand, personal actions can trigger forced exits. This case study explores how CrossFit’s crisis exposed the risks of founder-led brands, and what founders must do to protect long-term value.
Why Founders Can’t Afford to Skip Personal Branding – Before or After an Exit
Founders, your personal brand is more than visibility, it’s a strategic asset. Learn why ignoring it before or after an exit can cost you opportunities and growth.