Conscious Leaders Quest envisioned a brand that extended beyond their initial leadership adventures in Costa Rica, one that would resonate deeply not just with the founders, but also with their ever-expanding audience.

Maia’s story of transformation and new beginnings is an inspiring one. Today I’m sharing her story and the power of branding in shaping not just a business, but a life.

Your Intellectual Property (IP) – the secret sauce that sets your services apart. Branding this IP not only adds value to your business but can also create new revenue streams and growth opportunities. Let’s dive into why and how you should brand your methodology.

As an entrepreneur, finding your true niche can feel like searching for a needle in a haystack. Here’s the story of a client who had the needle in her hand the whole time…she just couldn’t see it!

In need of clear and powerful messaging and an impactful visual brand, the founders of Tridome sought out our expertise. In this blog post, I share their rebranding journey and before and after of their logo and websites.

Your ‘Why’ is a genuine expression of why you do what you do. I see it as a measuring stick when making decisions in your business. If you deeply connect with why you do what you do, it makes those decisions easy.

Is it possible to describe the most important aspects and essence of your business in five words or less? 

You bet! And, it’s not only possible, we’re going to show you how to do exactly that in this blog as we talk about your Brand Essence (aka your Tagline).

Baking and branding both require just the right elements and chemistry in order to get the best (and tastiest) results. So I often talk about the ingredients that are required for your brand to stand out.

Recently I’ve spoken with several entrepreneurs struggling with their business and feeling the pressure to go in a new direction or choose a niche that deep down doesn’t feel aligned with them. They wonder why they aren’t getting the right clients, why they feel so conflicted and why their business is stagnant or even shrinking.

Lauren Bennett is a naturopath specializing in fertility who came to us in need of clarity in her messaging. She reached out in the early days of Covid-19 this year because knew that she needed to use the time to work on her brand. 

As entrepreneurs, we are wired differently. We are driven to do something bigger, to change the status quo, to share our gifts with the world, and to have a lasting impact.

I’m very generous with my time and energy, and with gift-giving – when I find something perfect and meaningful for the person I’m buying for.

When it comes to rebranding your business, the thought of changing the messaging and design can be overwhelming. Where do you start? What do you need? Who do you hire?

We are all too close to our business to see what is obvious to others. Many of us entrepreneurs spent most of our time in a bit of a bubble and we can't be objective. We need someone else to be a sounding board, to listen and help you see what you don't see.

You know your brand needs something, but you're just not sure what it is. That was the case for Cindy Wagman of THe Good Partnership

I was very excited when Dr. Lisa Watson participated in the very first online session of Brand Camp last spring and we are both thrilled with the outcome.

In the 14 years since I started my business, I’ve had my share of amazing and challenging clients. But everyone once in a while a client comes along that has a way of reminding me why I do what I do and helps me to confidently own my strengths.

Brand Camp was a transformative and inspirational event for Nichol. She was able to clearly see her business direction, target audience, why, brand position and essence.