What happens when you – as a multifaceted entrepreneur – have passions and pursuits that span beyond your primary venture?  How do you talk about all the amazing things you are up to if you can’t make sense of how they are tied together?

Is it possible to describe the most important aspects and essence of your business in five words or less? 

You bet! And, it’s not only possible, we’re going to show you how to do exactly that in this blog as we talk about your Brand Essence (aka your Tagline).