LAB NOTES
Strategic insights, brand transformations, and bold ideas for founders ready to scale, sell, or step into what’s next. Written for visionary entrepreneurs who know their brand is their greatest asset.
The Damage to the FIFA Brand
Every 4 years the world is taken over with football fever (soccer in North America). After the years of Covid shutdowns and empty stadiums, it’s a relief to fans, players, sponsors, and advertisers that sporting events are back in full force.