My parents told me that if I ever wanted a car to drive, I'd have to learn to drive a stick shift.

I had to adapt or not drive. I chose adapt.

The practice of ghosting - suddenly ceasing communication without explanation - has become all too common. And it’s not just happening in the dating world – it’s happening in business as well!

One topic I get asked about often is “niching.”

My clients have questions like, “What is a niche?” “How do I know what my niche is?” and “Should I micro-niche?”

So let’s talk about it! What is the Difference?